By Randall S. Hansen, Ph.D.
Once upon a time, a fairly large group of employers shared the company
good fortunes through holiday gifts, parties, and the now infamous year-end
bonus. Because of the impact of the economy and a focus on efficiency and
productivity, many workers may need to be satisfied this year-end with simply
still having a job with the company.
For the third year in a row, more than two-thirds of the employers surveyed by
Hewitt Associates in their annual "Holiday Bonus and Gift Study," state that
they will not offer any type of holiday bonus (including cash, food, or gifts).
Specifically, Hewitt's 2002 study found that more than half of the companies
reported never having a holiday bonus program, while almost a fifth reported that
their program had been discontinued. These numbers aren't surprising since
many employers ended year-end bonus programs in the 1990s.
Still, some employers are looking for creative ways to reward the overworked and
overstressed layoff survivors. John Challenger, chief executive of Challenger, Gray
and Christmas, says that non-monetary benefits are one way companies are
rewarding employees this year. What might you expect from your employer instead
of a year-end bonus? Examples of these non-monetary rewards include better job
titles, recognition programs, extra time off, or even a better parking space.
Besides the obvious economic rationale for discontinuing year-end bonus programs,
other reasons employers give for ending bonus programs include switching to a
performance-related compensation plan, rising corporate sensitivity to workplace
diversity, and entitlement issues.
And there's even more bad news. Among companies still planning to give a holiday
bonus, the size of the bonus continues to shrink. The Bureau of National Affairs
reports that the median projected bonuses for non-management workers has slid to
around $150. The Hewitt research pegged the amount at approximately $200. Still,
it's the symbolic gesture, not necessarily the amount, that matters.
“For some companies, a holiday bonus is part of their culture and helps define the
organization,” says Hewitt's Ken Abosch. “Meanwhile other organizations use a holiday
bonus as a way to build morale and thank employees for their efforts during the past
year.” (Read
the full report.)
And here's a big surprise -- research has found that ending holiday bonus programs is
a morale-buster. According to a study conducted last year by Xylo, about 40 percent
of workers who received year-end bonuses or holiday rewards say the practice has a
positive effect on company loyalty.
(Read the full report.)
And the silver lining in all this research? According to Hewitt's study, 64 percent of the
companies surveyed plan to host a holiday party -- although it may be simpler and on a
much smaller budget than in the past. Vault.com's research similar results: 56 percent of companies plan to hold parties --
and many of those parties have been downsized to lunchtime gatherings (the Holiday Hoagie) or
5 p.m. onsite holiday socials. So, blame the economy and a shift back toward
corporate fiscal responsibility as you drink that watered-down holiday cocktail. Just
remember not to enjoy yourself too much -- or blow off too much steam -- at the holiday
party this year, or face the consequences the morning afterward. Remember that holiday
parties are not the place to mouth off about your boss or the company nor to engage in
inappropriate behavior. Read about the 10 worst holiday party mistakes in:
Business Etiquette for Company
Holiday Parties. And be sure to read our
Do's and Don'ts of
Holiday Office Parties.
Finally, don't forget that holiday parties are a good time to build your network of contacts
or to use your existing network to help you with finding a new job. Read:
Using Office
Parties to Network.
Questions about some of the terminology used in this article? Get more information (definitions and links) on key college, career, and job-search
terms by going to our Job-Seeker's Glossary of Job-Hunting Terms.
Dr. Randall S. Hansen is founder of Quintessential Careers,
one of the oldest and most comprehensive career development sites on the Web, as well CEO of
EmpoweringSites.com. He is also founder of
MyCollegeSuccessStory.com and
EnhanceMyVocabulary.com. He is publisher of
Quintessential Careers Press,
including the Quintessential Careers electronic newsletter,
QuintZine. Dr. Hansen is also a
published author, with several books, chapters in books, and hundreds of articles. He's often
quoted in the media and conducts empowering workshops around the country. Finally, Dr. Hansen is
also an educator, having taught at the college level for more than 15 years. Visit his
personal Website or
reach him by email at randall(at)quintcareers.com.