by Katharine Hansen, Ph.D.
Have you come a long way, baby? The general impression is that women
are becoming incrementally more successful in the workforce -- and
some of the news is good. Women are represented in the
workforce in greater numbers than ever and holding a higher
percentage of managerial and executive jobs than in the past.
Women-owned businesses have doubled in the last dozen or so years.
But some news is not so good.
The Government Accounting Office, for example, recently reported that
in 1995 and 2000, full-time female managers earned less than
full-time male managers in 10 industries, after controlling for
education, age, marital status and race. Female managers in the
communications industry made 86 cents for every dollar earned by
males managers in 1995, but by 2000, the figure had dropped to 73
cents on the male-earned dollar. Similar drops were reported in
entertainment and recreation services; finances, insurance, and real
estate; business and repair services; retail trade; and other
professional services. See more about
pay
equity and women's wage gaps.
Lack of pay equity and the ever-present glass ceiling continue to be
obstacles to women's career success. But women have secret weapons,
opportunities to deploy their special strengths, and the ability to
adapt talents typically thought to be men's domain. If our 10
strategies seem to suggest male-bashing or a war between the sexes,
that's not the intent. It's just about leveling the playing field in
a work world that has been inequitable for women for far too long.
Here are 10 strategies women should consider for advancing their careers:
1. Get as much education and training as you can
Education is, by far, women's most powerful secret weapon, and we
have been preparing for a sneak attack for at least the last decade.
In 1975 a majority of the college degrees awarded went to men. This
was true at the associate, bachelor's, master's, first professional,
and doctorate levels. By 2000, a majority of the associate,
bachelor's, and master's degrees were awarded to women, according to
the Postsecondary Education Opportunity Research Letter. The Research
Letter also reports that at the first professional and doctorate
degree levels, the wide gap seen in 1975 has mostly closed, and
within a decade a majority of these degrees also will be awarded to
women.
"The story told by the data describe an extraordinarily broad and
long-term shift in the proportion of higher education earned degrees
from men to women," the Research Letter notes. "In a world
increasingly dependent on the education and training provided by
colleges and universities," the publication continues, "women are
preparing for that world and men are not. We are heading into a world
where the interests and values of women will gradually come to
displace the interests and values of men. It will be a different kind
of world as a result."
There you have it. The workplace may not have quite caught up, but
women are making serious inroads in the "knowledge is power"
equation, and our best hope to crash through that glass ceiling is to
keep doing what we're doing.
Get the highest degree you can possibly manage. The old obstacles of
lack of money and time need not deter women anymore because many new
options for financial aid and distance learning are available. A very
helpful resource for financial aid is the book
Pathways to Career
Success for Women: A Resource Guide to Colleges, Financial Aid, and
Work.
Consider informal ways of educating yourself through, for example,
joining professional organizations, attending conferences, and
keeping up with trade publications in your field.
To the extent possible when seeking a job, look for companies that
offer training programs and professional development opportunities.
Make a point of asking in job interviews what kind of training is
available. Your goal should be to develop a set of portable skills
that are transferable and applicable to various career fields.
Learn
more about transferable skills. An excellent resource for learning how to
leverage your education and training is Caitlin Williams' book,
Successful Woman's Guide to Working Smart, particularly Chapter 4.
2. Be a surfer "girl"
Women are in the majority, not only in most realms of higher
education, but also in Internet use, comprising at least 52 percent
of Internet users, according to Nielsen/Net Ratings. Women are also
more efficient in their Internet use; they spend less time surfing
because they know what they're looking for.
Women are already harnessing the vast amount of information that the
Internet puts at their fingertips. In an age where the amount of
information available to us by 2010 is expected to be 10,000 times
what it is today, it's hard to avoid the notion that knowledge is
power, and women are well positioned for the power afforded by their
efficient use of the information superhighway.
And women's command of the 'Net ties closely with their quest to
overtake men in education. A recent report by the American
Association of University Women (AAUW) Educational Foundation found
that distance- or online-learning is on the rise, and women make up
the majority of students. Sixty percent of nontraditional online
learners are over 25 and female.
The bottom line here is that women can stay on the cutting edge
through continued dominance on the Internet and by taking advantage
of online learning opportunities. A great place to get started is the
distance-learning section
of Quintessential Careers.
3. Leverage communication and interpersonal skills
Numerous recent studies have noted differences in the way men and
women communicate and relate interpersonally. Women's way of
communicating is not necessarily better than men's, but it may be
better suited to newer styles of management. So-called "feminine
attributes," such as the ability to build relationships with
customers, strike up joint ventures, and partner with suppliers are
increasingly important, says Janice Gjertsen, manager of business
development for AOL's Digital City.
In her book
Successful Woman's Guide to Working Smart, Caitlin Williams lists these changes
in the workforce: more team-based work, increased customer contact,
multiple demands, greater workforce diversity, higher expectations,
and tighter timelines. "While successfully dealing with all these
changes may call for different knowledge and technical expertise in
each instance, the need to interact well with others is a constant
across every single change we make...interpersonal competence is
moving front and center as a requirement for organizational success
today."
Generally speaking, more women than men are likely to earn the
comment "plays well with others" on their workplace report cards.
Women should deploy their strong interpersonal and communication
skills at every opportunity and tout their accomplishments in this
realm.
4. Plan your career
Career planning is important for everyone, but especially for women
because they generally have more twists and turns to negotiate along
the road to career success than do men. If you have a road map,
you'll be less likely to become derailed if you should, for example,
decide to relocate to be with a significant other, have a baby, or
suddenly need to care for an elderly parent.
Decide where you want to be five, 10, and 15 years from now. Build
flexibility into your career plans to allow for changing
circumstances. Your plan may need to change to accommodate those life
changes, but your core plan with better equip you when that happens.
Tools to consider using as you plan your career include
career
assessments, a
workplace values exercise, a
personal mission
statement, and a
SWOT Analysis. Some
helpful articles include:
5. Network
Who are the more successful networkers, men or women? You might guess
women because women seem like the natural talkers, while we tend to
think of men as holding back. The facts indicate that men use
networking more effectively than women, however. The results of a
1997 study conducted by EnterChange, an outplacement and career
management consulting firm, and reported by Valerie Frazee in
Workforce magazine, show, for example, that women are more likely
than men to find their next job through an ad in the classifieds,
while networking is a more effective strategy for men than women.
Does that mean that women should start scouring the classifieds? No,
it just means that men and women should use their different styles to
greatest advantage. Consider the following:
- Women's networks tend to be more egalitarian and inclusive than
men's, according to writer Kathy Harvey, who describes a career
consulting company's experience with asking women to list people who
might form part of their network. Women were more likely to mention
people at lower levels than themselves, as well as those at the
higher echelons, while men tend to focus on people with power and
influence. Men may benefit from network contacts with greater clout,
but women can take advantage of wider and more diverse circles of
contacts. Some experts also say women are better at sharing than men,
so both men and women may be able to expect more career-based
generosity from female members of their networks than either gender
can from men.
- Women have traditionally been expected to devote more time to
family and domestic responsibilities, thus lacking as much time as
men to build networks. We're starting to see more women networking
out there on the golf course, for instance, but that's a fairly new
phenomenon. To be truly competitive in the networking arena, women
may have to put more time into making contacts -- and may have to ask
their male partners to take on a bigger share in juggling family life
and work.
- The number of all-women networking groups is increasing
enormously, in part to create the same kind of networks that are
already entrenched for men. An all-woman networking group can be
enormously beneficial to women seeking mentors and contacts who've
already succeeded in breaking through the glass ceiling. These groups
also can be an efficient way to deal with the time crunch that
curtails women's networking. Increasingly, women are organizing
networks within their own companies, often with corporate support.
Two books by Catalyst, the nonprofit research and advisory
organization that works to advance women in business and the
professions, provide detailed information about creating women's
internal networks.
See
details and reviews of these books.
To learn more about networking, check out
The Art of Networking
on Quintessential Careers, as well as
Women's
Networking and Professional Associations.
6. Find a mentor
If you do no other kind of networking, at least find yourself a
mentor -- or let one find you. "While mentoring relationships are
important for all organizational members, they are essential for
women," writes Dorothy Perrin Moore in
Careerpreneurs: Lessons from Leading Women Entrepreneurs on Building a Career Without
Boundaries. "Mentors can
both protect women from discrimination and help them learn what men
supposedly learn from the 'old boy's network' about how to navigate
their way past obstacles to their career success." Echoes Caitlin
Williams, "The majority of women who have succeeded in their careers
and reached position of influence credit their participation in some
sort of mentoring effort for getting them where they are today."
A mentor is that one person who can guide you, help you, take you
under his or her wing, and nurture your career quest. A Yoda to your
Luke Skywalker. A Glinda the Good Witch to your Dorothy Gale. What
separates a mentor from the average network contact is long-term
commitment and a deep-seated investment in your future. Where a
typical network contact might be associated with quick introductions,
exchanges of business cards, and phone calls, your relationship with
a mentor likely involves long lunches and time spent in the mentor's
office. A mentor is often in a position you'd like to be in and has
the clout and connections to guide you to a similar position. He or
she is someone you probably have unusually good chemistry with who
will share stories with you of his or her own climb to success. An
effective mentor isn't afraid to criticize constructively.
To find a mentor, identify someone you admire, and test the waters by
asking advice. Be sure to reveal as much of yourself as possible.
Mentors are most likely to invest themselves in those in whom they
see a little of themselves, which is why you should never approach a
prospective mentor in state of desperation or helplessness. The
mentor wants to work with someone he or she can respect. He or she
may even desire to mold the protégé in his or her own image, which is
fine as long as the mentor is not too obsessive about it, and you are
comfortable with the image into which you're being molded. You should
have a good feel after a few meetings as to whether the rapport is
right for a mentoring relationship. At that point, you can either
come right out and ask the person to be your mentor, if that feels
appropriate, or you can simply tell him or her how much you've
benefited from the advice you've received so far and that you hope he
or she will continue to share it with you. Although the mentor will
tend to give a lot more than you do to the relationship, be sure to
express regularly that you value and appreciate the mentor's
guidance. The feeling of being needed and making a difference in a
protégé's life will often be a rewarding payoff for the mentor.
7. Cultivate and project confidence
Women often suffer from a crisis of confidence in the workplace,
especially when the environment is hostile or chilly to them. Caitlin
Williams, author of
Successful Woman's Guide to Working Smart, informally surveys women to
whom she presents workshops, asking them "what one quality do you
believe is the most important for your career success?" Confidence
wins the top spot every time, Williams reports. The author, whose
book provides numerous inventories and exercises for assessing and
building confidence, suggests remembering past successes, believing
in your ability (education and training play a big role here),
knowing yourself, and seeking career encouragement (a mentor can
help).
Williams also suggests creating a career portfolio as a great way to
reinforce your sense of confidence.
Learn more about creating
a portfolio. You may also get a boost to your confidence from
tracking your accomplishments. This article can help:
For Job-Hunting
Success: Track and Leverage Your Accomplishments.
8. Self-promote
Once you've shored up your confidence, you need to make sure others
know how terrific you are. "In today's workplace," Caitlin Williams
writes," one of your keys to success is your ability to let others
know who you are, what you have to offer, and how you can make a
difference in their organization."
Self-promotion is not easy for women. "Many women are uncomfortable
with self-promotion because it flies in the face of society's message
that a woman is the support person who is supposed to put other needs
ahead of her own," write Binnie Shusman Kafrissen and Fran Shusman in
their book,
Winning Roles for Career-Minded Women: Understanding
the Roles We Learned as Girls and How to Change Them For Success at
Work. But women need to
toot their own horns because they can't depend on others to do it for
them.
Make sure people within and outside your workplace know about your
accomplishments. Submit news of accomplishments to your company
newsletter and local newspaper. Let your boss know what you're up to.
One professional we know sends out a monthly email to his boss and
his boss's boss to keep them updated on his progress on various
projects -- and to share any accomplishments and accolades from the
previous month. Promote yourself as an expert on one or more topics
and volunteer to speak to local organizations. Also check out our
article,
Using
Key Marketing Tools to Position Yourself on the Job Market.
9. Incubate your talents
If you have big dreams of career or entrepreneurial success, seek to
spend some time working in organizations that will help you incubate
your talents. This incubator concept is a centerpiece of Dorothy
Perrin Moore's book,
Careerpreneurs: Lessons from Leading Women
Entrepreneurs on Building a Career Without Boundaries. Moore suggests that corporate
incubators can help you gain exposure to customers, suppliers, and
competitors; foster specific managerial, technical and planning
skills; and learn how to do things better by working in
less-than-optimal environments for sub-optimal managers. By spending
a few years in a corporate environment specifically cultivating
skills and making contacts, you can more easily propel yourself
either to greater success in your next career move or to a position
where you can start your own business.
10. Become a free agent
In a 1998 joint study by Catalyst and the National Foundation for
Women Business Owners, women business owners cited four major reasons
for leaving the private sector: lack of flexibility (51 percent);
glass ceiling (29 percent); unhappiness with work environment (28
percent), and feeling unchallenged in their jobs (22 percent).
Other studies have shown different reasons for the bailout by women.
"Bucking conventional wisdom, professional growth, power, and money
were the big drivers in influencing women to leave corporate jobs in
the past five years -- not the glass ceiling, balance, or personal
life," according to Caroline Nahas, managing director at Korn/Ferry
International, which in 2001 conducted a study, "What Women Want in
Business," with the Eugene M. Lang Center for Entrepreneurship at
Columbia Business School and the Duran Group.
Read
more about the study.
No matter what women's reasons, corporate America's loss is
apparently women's gain since women-owned businesses are being
created at twice the rate of all businesses.
"Companies cannot afford to lose a generation of women leaders" Nahas
says. "In today's world, talent is the primary source of competitive
advantage. Even with the current wave of layoffs, the generation
shift from Baby Boomers to the much smaller 35- to 44-year-old age
group will leave us with a drought of
seasoned talent," Nahas says.
But until corporations wise up or until women start using their
growing educational advantage, entrepreneurship can be an excellent
option for the woman who seeks career success but isn't finding it
within organizational boundaries. If free-agency is a course you're
considering (see if you're ready by taking our
Consultant/Free Agent
Quiz), you'll find abundant resources to get you started, including Moore's book,
Careerpreneurs: Lessons from Leading Women Entrepreneurs on
Building a Career Without Boundaries and our article,
The Word is Out: Becoming a Free Agent
is a Hot Career Path.
Questions about some of the terminology used in this article? Get more information (definitions and links) on key college, career, and job-search
terms by going to our Job-Seeker's Glossary of Job-Hunting Terms.
Katharine Hansen, Ph.D., creative director and associate
publisher of Quintessential Careers, is an educator, author,
and blogger who provides content for Quintessential Careers,
edits QuintZine,
an electronic newsletter for jobseekers, and blogs about storytelling
in the job search at A Storied
Career. Katharine, who earned her PhD in organizational behavior
from Union Institute & University, Cincinnati, OH, is author of Dynamic
Cover Letters for New Graduates and A Foot in the Door: Networking
Your Way into the Hidden Job Market (both published by Ten Speed Press),
as well as Top Notch Executive Resumes (Career Press); and with
Randall S. Hansen, Ph.D., Dynamic Cover Letters, Write Your
Way to a Higher GPA (Ten Speed), and The Complete Idiot's Guide
to Study Skills (Alpha). Visit her
personal Website
or reach her by e-mail at
kathy(at)quintcareers.com.