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Cover Letters That Wowed: Hiring Decision-Makers Describe Winning Cover Letters
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Compiled by Katharine Hansen, Ph.D.
This article is one part of a much larger article on the importance of cover letters to job-seekers. Go to Cover Letter Reboot: A Crowdsourced Update of Traditional Cover-letter Advice for Today's Job Search.
We asked hiring decision-makers to tell us about job-seeker cover letters they've received that really made them sit up and take notice.
One particular cover letter stands out. It was attached to a resume for a mid-level skilled-trades management job I had open. It summarized the writer's skills in problem identification and solving, leadership, conflict resolution, and several other areas identified in the job ad. I was impressed.
-- Fred R. Cooper, managing partner, Compass HR Consulting, LLC
When we were recruiting for our marketing manager, I asked candidates to submit the most creative cover letter they could muster. One of the job responsibilities for the position was to create one of our electronic newsletters, and one particular candidate took the time to create a cover letter for us in the form of an electronic newsletter. It was very cleverly written and designed.
-- Sheri Graciano, human-resource manager, Sacramento Convention & Visitors Bureau
When I had been looking for a Web designer, I received an email with the cover letter in the body. It was from a woman who had good experience and happened to truly understand what I was looking for. The cover letter was short, but she really honed in on my needs. She took the time to review the job description in its entirely, reviewed my Website, and then in two sentences explained how she could fulfill the needs of my specific business and grow my business. I was very impressed with her going above and beyond and taking the extra time to do a little research. And she did it all in one short paragraph.
-- Jeff Gordon, founder of LA-based online marketing agency InterActive99.com.
The first time a received a two-column or T-formation cover letter I was blown away. The person who submitted it was interviewed and hired for the position. It's rare that I see that format, but it's a very effective way for the job-seeker to articulate how well the individual's experience matches the job requirements. -- Jenson Crawford, director of engineering, Fetch Technologies, El Segundo, CA
Our current IT director had researched our organization and knew of a particular software that would benefit our company. His cover letter detailed the software he thought would help and included how he would implement it. He said he was passing the information along, whether we even interviewed him or not, because he thought it would be useful. I'm always going to take the time to visit with someone who is trying to help me. Even if we had not hired him, I would have made introductions to other colleagues on his behalf.
-- David Shelton, vice president for operations for Medical Advocacy Services for Healthcare (The MASH Program), Fort Worth, TX
I recently hired a consultant whose cover letter blew me away. She had clearly read my job posting in detail and addressed nearly every aspect of the job. She also indicated she had read my company Website and mentioned the content, which was a huge plus. She had clearly done her research, and that translated into the interview and now, her job.
-- Jessica Oman, owner/CEO, Write Ahead Consulting, Vancouver, BC, Canada
One candidate had done a lot of research on me and knew I was once a professional tennis player, and actually cited the time he took up tennis lessons as a kid, failed at it, and hated it. The resourcefulness, honesty, and humility impressed me a lot.
-- Mike Sprouse, chief marketer, entrepreneur, author, and philanthropist
I am most bowled over when, while reading a cover letter, it is apparent that the candidate has researched my company. I look for candidate selling points in the cover letter that will help alleviate some of the internal problems and issues that my company faces that could only have been gained from researching our company. Candidates that have answered the "what can you do for my company dilemma" by relating their cover letters to problems my company faces are certainly thrust to the top of the good pile!
-- Ron Kubitz, recruiting manager, Brayman Construction Corp., Saxonburg, PA
Questions about some of the terminology used in this article? Get more information (definitions and links) on key college, career, and job-search terms by going to our Job-Seeker's Glossary of Job-Hunting Terms.
Katharine Hansen, Ph.D., creative director and associate
publisher of Quintessential Careers, is an educator, author,
and blogger who provides content for Quintessential Careers,
edits QuintZine,
an electronic newsletter for jobseekers, and blogs about storytelling
in the job search at A Storied
Career. Katharine, who earned her PhD in organizational behavior
from Union Institute & University, Cincinnati, OH, is author of Dynamic
Cover Letters for New Graduates and A Foot in the Door: Networking
Your Way into the Hidden Job Market (both published by Ten Speed Press),
as well as Top Notch Executive Resumes (Career Press); and with
Randall S. Hansen, Ph.D., Dynamic Cover Letters, Write Your
Way to a Higher GPA (Ten Speed), and The Complete Idiot's Guide
to Study Skills (Alpha). Visit her
personal Website
or reach her by e-mail at
kathy(at)quintcareers.com.
Go back to the Cover Letter Resources for Job-Seekers section of Quintessential Careers, where you will find a collection of the best cover letter tools and resources, including articles, tutorials, and more.
Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.


