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Please note: You can see Dr. Hansen's current vita at
his Stetson site.
Randall S. Hansen, Ph.D.
Key Elements of Dr. Hansen's vita:
Dr. Randall S. Hansen, a tenured associate professor of marketing, has years of professional and
academic marketing experience, ranging from jobs in marketing management with People Magazine to
his current position at Stetson University. Dr. Hansen is a consummate marketer, with a love for the
potential and impact of marketing; he is also an innovative teacher, with a devotion to education
and teaching. Finally, he is a published author, a career development guru, and Webmaster of
one of the oldest and most comprehensive career development Websites. He holds an earned
doctorate in marketing from Florida State University.
For a summary of Dr. Hansen's recent activities, please visit
Highlights of Dr. Hansen's Vita.
Ph.D. Florida State University, College of Business, May 1993.
- Major: Marketing
- Support Area: Strategic Management
- Dissertation Title: Consumers' Perceptions of Unethical Market
Behavior:
- A Comparison of Multiple Models of the
Cognitive Structure of
- Unethical Practices
- Dissertation Chairman: Dr. J. Dennis Cradit
- Honor: American Marketing Association Doctoral Consortium
Fellow
M.A. University of Florida Graduate School, December 1984.
- Thesis Title: An Analysis of Marketing Segmentation Tools Used
by
- Consumer Magazines
- Concentration: Marketing Magazines
B.S./B.S. Syracuse University, S.I. Newhouse School of Public Communications and
School
of Management, May 1982.
- Received dual degrees in magazines and marketing management
- Honors: Wall Street Journal Achievement Award
- Outstanding Graduate, School of Management
Read Dr. Hansen's philosophy of teaching.
Associate Professor of Marketing, Stetson University, School of Business,
1992-Present. Tenured and promoted March 13, 1998 (effective August 22, 1998)
Teaching Assistant, The Florida State University, College of Business,
1990-92.
- Teaching assignment: Principles of Marketing. Average class size of 60;
largest class 150.
Adjunct Professor, Tallahassee (FL) Community College, 1989-92.
- Primary teaching areas: Introduction to Business, Introduction to Management course.
Average class size of 40.
Adjunct Professor, Union County (NJ) College, Department of Business,
1987-88.
- Primary teaching areas: Principles of Marketing, Principles of Advertising.
Average class size of 25.
Graduate Teaching Assistant, University of Florida, College of Journalism, 1983-84.
- Demonstrated versatility and ability by teaching three different courses in four semesters.
Teaching assignments: basic writing class, news reporting class,
and mass communications law class. Trained new instructors. Average class size of 40.
Independent Consultant, Strategic Marketing & Media Solutions,
1989-Present.
- Perform marketing consulting
- Manage market research design, implementation, and analysis
- Provide desktop publishing services
Assistant to the Dean, College of Business, Florida State University,
1991-92.
- Assisted in the marketing of college
- Handled public relations functions of college
- Developed and published external newsletters and magazines
Market Research Manager, Business Month Magazine, Goldhirsh Group,
1987-89.
- Played vital role in advertising sales turnaround
- Developed, planned and produced sales presentations
- Originated, supervised and produced subscriber and readership studies
Marketing and Sales Information Manager, PEOPLE Magazine, Time, Inc.,
1985-87.
- Produced strategic marketing plans for magazine's major advertising
categories, including automotive, beverage alcohol, financial services
- Participated in setting marketing objectives for department
- Developed and modified multimillion dollar in-house marketing and advertising
research computer system
Market Research Analyst, The New Yorker Magazine, Conde-Nast, 1985.
- Managed in-house research computer system; responsible for updating of
department's computer capabilities
- Spearheaded revision of advertising tracking computer system that saved an
average of 20-business hours per week
- Assisted salespeople on research, presentations, and sales calls
Market/Assistant Editor, Glass Digest Magazine, Ashlee Publishing Company,
1982-83.
- Compiled market research
- Contributed important elements of market forecasting and writing articles on
same
- Edited articles, laid out, and dummyed the magazine
Read Dr. Hansen's philosophy of service.
Professional:
Reviewer (ad hoc) -- Marketing Education Review. 1993-Present.
Reviewer (ad hoc) -- Service Industries Journal. 1993-Present.
Editorial Board -- PERSPECTIVES: Marketing on the Internet (1998),
Coursewise Publishing, Inc.
Session Chair -- Marketing Education Track, 1999 Atlantic Marketing
Association Annual Conference.
Session Chair -- Marketing Education Track, 1997 Southern Marketing
Association Annual Conference.
Reviwer -- Internet Marketing Track, 2000 Academy of Marketing Science Annual Conference.
Reviwer -- Marketing Education Track, 1999 Atlantic Marketing
Association Conference.
Discussant -- Marketing Education Track, 1998 Atlantic Marketing
Association Conference.
Reviewer -- Internet Marketing Track, 1998 American Marketing Association
Summer Educators Conference.
Reviewer -- Marketing Education Track, 1997 Southern Marketing Association
Annual Conference.
Reviewer -- Marketing Education Track, 1997 American Marketing
Association Winter Educators Conference.
Reviewer -- Marketing Education and Evolving Track, 1997 American Marketing
Association Winter Educators Conference.
Discussant -- Marketing Strategy Track, 1995 Southern Marketing Association
Annual Conference.
Reviewer -- Marketing Education Track, 1995 Atlantic Marketing Association
Annual Conference.
Grader -- General Management Aptitude Test (GMAT).
1995-Present.
Reviewer -- Marketing Education Track, 1995 American Marketing Association
Summer Educator's Conference.
Reviewer -- Special Interest Track, 1995 American Marketing Association Summer Educator's Conference.
Reviewer -- 1995 Association of Marketing Theory and Practice Annual Conference.
Reviewer -- Seventh Bi-Annual World Marketing Congress of the Academy
of Marketing Science.
Moderator -- Global Marketing Discussion List on the Internet,
1994-1995.
Reviewer -- Services/Nonprofit/Public Sector Marketing/Marketing
Education Track, 1994 Association of Marketing Theory and Practice Conference.
Reviewer -- Consumer Behavior Track, 1992 Southern Marketing
Association Annual Conference.
University:
Chapter Advisor -- Stetson Marketing Association, student chapter of
American Marketing Association. 1993-1999.
Chapter Advisor -- Alpha Kappa Psi, national business fraternity.
1992-1995.
Senator -- Faculty Senate, three-year term beginning in 1994.
Served as member of Executive Committee of Senate, 1994-1996.
Chair -- Faculty Senate, one-year term beginning in 1995;
re-elected 1996.
Chair -- Human Subjects Committee, 2000-2001.
Committee Member -- Student Publications Board, 1998-present.
Committee Member -- Human Subjects Committee, 1997-2001.
Committee Member -- Academic Computing Committee, 1997-2000.
Board Member -- Friends of Art Board, College of Arts & Sciences,
1995-2000.
Committee Member -- Planning Issues Task Force Committee, 1995-1996.
Committee Member -- Enrollment Management Committee, 1994-1995.
Committee Member -- Applied Ethics Committee, 1994-1999.
Co-Director -- First Annual Stetson Marketing Day, one-day
career-oriented special event held in conjunction with
Marketing Week, 1993.
Interviewer -- Stetson Merit Scholarship Day, rating potential freshmen,
1993-1994.
At-Risk Advisor -- Stetson University At-Risk Program, advising and
mentoring a group of business students identified by the university as
being at-risk of not completing their degrees, 1993-1994.
Business School:
Chair -- Faculty Development Committee, School of Business, 2001-present.
Chair -- Admissions Committee, School of Business, 1994-1997.
Web Master -- Department of
Marketing Web Site, 1996-present.
Editor -- School of Business newsletter, The Lynn Letter,
1996-2000.
Web Master -- School of
Business Web Site Development, 1997.
Acting Chair -- Department of Marketing, School of Business, Summer
1994; July 1999, July 2000.
Committee Member -- Business Building Committee, School of Business, 1998-present.
Committee Member -- Curriculum Committee, School of Business,
1997-present.
Committee Member -- SOBA Web Site Committee, 2000.
Committee Member -- Academic Council, School of Business, 1994-1997, 2001-present.
Committee Member -- Ad Hoc Evaluations Committee, School of Business,
1993-1994.
Committee Member -- Admissions Committee, School of Business,
1993-1997.
Committee Member -- Law and Ethics Curriculum Committee, School of
Business, 1992-1993.
Community:
Career Expert -- Career Doctor,
writing a bimonthly column that answers career-related questions from visitors of CareerShop.com. 1999-present.
Career Expert -- Straight Talk About
School,
a World Wide Web site sponsored by the National Association of Secondary
School Principals (NASSP), 1997-1998.
Umpire -- DeLand Little League, 1996-1997.
Motivational Speaker -- Volusia Regional Juvenile Detention Center, May 1997
- Recipient, Hand Award for Research Excellence, Stetson University, May 1996.
- Nominee, McEniry Award for Teaching Excellence, Stetson University, several years.
Read Dr. Hansen's philosophy of scholarship.
Academic Journals:
Hansen, Randall S. (2001), “The MBA Career Portfolio: A Strategic Tool for Developing and
Implementing a Successful Job Search,” Career Planning and Adult Development Journal.
Hansen, Randall S. and K. S. Hansen (1995), "Incorporating Writing Across the
Curriculum into an Introductory Marketing Course," Journal of Marketing Education, 17
(1), 3-12.
Hansen, Randall S. (1992), "A Multi-Dimensional Scale for Measuring Business Ethics: A
Purification and Refinement," Journal of Business Ethics, 11, 523-534.
Refereed Proceedings:
Hansen, Randall S. (2001), “Integrating Career Development Techniques into the Business School
Curriculum: Tools for Better Preparing Our Graduates for Successful Careers,”
International Business & Economics Research Conference Proceedings.
Hansen, Randall S. (1998), "Combining Marketing Principles with Career Preparedness
in a Principles of Marketing Class: The Marketing Career Journal," Marketing:
A Sharper Focus (Proceedings of the Atlantic Marketing Association 14th Annual Conference),
vol. 14, 151-158.
Oliphant, G. and Randall S. Hansen (1996), "The Job Market Approach to Team
Formation," in Marketing: Moving Toward the 21st Century. Southern Marketing
Association Proceedings, 159-163.
Hansen, Randall S. (1995), "Writing Across the Curriculum (WAC): A Mandate for
Marketing," Atlantic Marketing Association Proceedings, vol. 11, 168-174.
Hansen, Randall S. and J. Dennis Cradit (1993), "Understanding Consumers' Perceptions
of Marketing Ethics: An Examination of Dimensional Evaluation," in Marketing: Satisfying
a
Diverse Customerplace, Tom Massey Jr., editor. Kansas City: Southern Marketing
Association, pp. 100-103.
Hansen, Randall S. (1993), "Using the List of Values (LOV) for Classifying and
Positioning Services," Atlantic Marketing Association Proceedings,
375-379.
Taylor, S.A., Hansen, Randall S., and R. Heines (1992), "Service Quality: An
Examination Using Multi-Dimensional Scaling," Southern Marketing Association
Proceedings, 401-405.
Hansen, Randall S. (1991), "Examining the Link Between Organizational Effectiveness
and Social Responsiveness: A Strategic Typology," Southern Management Association
Proceedings.
Hansen, Randall S. (1991), "The Use of Observation Techniques in Evaluating Consumer
Packaging," Southern Marketing Association Proceedings, 512-515.
Hansen, Randall S., K.S. Hansen, and S.A. Taylor (1991), "The Ethical Implications of
Television Advertising to Young Children: An Advertising Effects Model," Southern
Marketing Association Proceedings, 359-363.
Hansen, Randall S. and R.C. Ford (1991), "Intent and Opportunity as Predictors of Ethical
Decision-Making: A Comprehensive Ethical Decision-Making Model," Annual Meeting of
the Society for Business Ethics.
Taylor, S.A., J.J. Cronin, and Randall S. Hansen (1991), "Schema and Script Theory in
Channels Research," AMA Winter Educators' Conference Proceedings, 15-24.
Hansen, Randall S. (1990), "Incorporating Ethics into Strategic Management: An Ethical
Decision-Making Approach," Southern Management Association Proceedings, 192-194.
Hansen, Randall S. (1990), "Making Ethical Marketing Decisions," Developments in
Marketing Science, 13, 254-258.
Magazines/Newsletters:
Hansen, Randall S. (1999), "Your Job Skills Portfolio: Giving You an Edge in the Marketplace," ArtJob,
19 (17), 1+.
Hansen, Randall S. (1999), "When Job-Hunting: Dress for Success," Godly Business Woman Magazine, 1
(5), 41.
Hansen, K.S. and Randall S. Hansen (1999), "Choosing the Right Cover Letter," National
Business Employment Weekly, Jan. 24-30, 21-22.
Hansen, Randall S., (1997), "The Marketing Career Journal: A New Teaching Tool,"
CareerWatch, (Spring).
Hansen, Randall S. (1995), "Tips for Overcoming the Fear of Writing," The Diary,
(Autumn), 7,21.
Hansen, Randall S. (1994), "Using the Internet in Marketing Classes," Marketing
Educator, 13 (4), 3.
Hansen, Randall S. (1993), "Clear, Concise Writing is Especially Important for Marketers,
Marketing News, 27 (19), 20.
Books:
Hansen, K.S. and Randall S. Hansen (2001), Dynamic Cover
Letters Third Edition. Berkeley, CA: Ten-Speed Press.
Hansen, Randall S., and K.S. Hansen (1997), Write Your Way to
a Higher GPA: How to Dramatically Boost Your Grade-Point Average Simply by Sharpening
Your Writing Skills. Berkeley, CA: Ten-Speed Press.
Hansen, K.S. and Randall S. Hansen (1995), Dynamic Cover
Letters, Second Edition. Berkeley, CA: Ten-Speed Press.
Hansen, K.S. and Randall S. Hansen (1990), Dynamic Cover
Letters. Berkeley, CA: Ten-Speed Press.
Chapters in Books:
Oliphant, R.J., G.C. Oliphant, and Randall S. Hansen (forthcoming 2002), "Making Group
Formation a Job Market Experience," in Great Ideas for Teaching Marketing, 6th edition,
Joseph F. Hair, Jr., Carl McDaniel, and Charles W. Lamb, Jr., editors. Cincinnati, OH: South-Western.
Hansen, Randall S. (1998), "Communication Across the
Curriculum: Tools to Redesign a Marketing Course," (pp. 255-262)
in Electronic Communication Across the Curriculum, Art Young, Dickie Selfe, and
Donna Reiss, editors. Urbana, IL: NCTE.
Ezine Articles/Web-based Articles:
Hansen, Randall S. (2001), "Job-Hunting in Times of Uncertainty: Five Overlooked Strategies to Help Make
Your Job Search More Productive -- and Successful," in Quintessential Careers QuintZine, 2 (19), September 24. URL:
http://www.quintcareers.com/job-search_strategies.html.
Hansen, Randall S. (2001), "How to Find Your Ideal Internship," in Quintessential Careers QuintZine, 2 (19), September 24. URL:
http://www.quintcareers.com/finding_ideal_internship.html.
Hansen, Randall S. (2001), "Internship Do's and Don'ts," in Quintessential Careers QuintZine, 2 (19),
September 24. URL: http://www.quintcareers.com/internship-dos-donts.html.
Hansen, Randall S. (2001), "Moving Up the Ladder: 10 Strategies for Getting Yourself Promoted,"
in Quintessential Careers QuintZine, 2 (15), July 30. URL:
http://www.quintcareers.com/getting_promoted_strategies.html.
Hansen, Randall S. (2001), "Mastering the On-Site Interview: A Guide to Company Visits,"
in Quintessential Careers QuintZine, 2 (14), July 2. URL:
http://www.quintcareers.com/mastering_onsite_interviews.html.
Hansen, Randall S. (2001), "Job-Hunting Etiquette Quiz,"
in Quintessential Careers QuintZine, 2 (13), June 18. URL:
http://www.quintcareers.com/job-hunting_etiquette_quiz.html.
Hansen, Randall S. (2001), "Tips for a Dynamic Email Cover Letter,"
in Quintessential Careers QuintZine, 2 (11), May 21. URL:
http://www.quintcareers.com/email_cover_letters.html.
Hansen, Randall S. (2001), "Considering Graduate School? Answer These Five Questions Before You Decide,"
in Quintessential Careers QuintZine, 2 (10), May 7. URL:
http://www.quintcareers.com/considering_graduate_school.html.
Hansen, Randall S. (2001), "Criteria for Choosing a Graduate Program,"
in Quintessential Careers QuintZine, 2 (10), May 7. URL:
http://www.quintcareers.com/graduate_school_criteria.html.
Hansen, Randall S. (2001), "Job Interview Follow-Up Do's and Don'ts," in Quintessential Careers
QuintZine, 2 (9), April 23. URL: http://www.quintcareers.com/interview_follow-up-dos-donts.html.
Hansen, Randall S. (2001), "A Job-Seeker’s Guide to Successfully Completing Job Applications," in
Quintessential Careers QuintZine, 2 (8), April 9. URL: http://www.quintcareers.com/job_applications.html.
Hansen, Randall S. (2001), "Job-Hunting Do's and Don'ts," in Quintessential Careers QuintZine, 2 (4),
February 12. URL: http://www.quintcareers.com/dosdonts.html.
Hansen, Randall S. (2001), "The Word is Out: Becoming a Free Agent is a Hot Career Path," in
Quintessential Careers QuintZine, 2 (2), January 15. URL:
http://www.quintcareers.com/becoming_a_free_agent.html.
Hansen, Randall S. (2000), "The 10-Step Plan to Career Change," in
Quintessential Careers QuintZine, 1 (21), December 4. URL:
http://www.quintcareers.com/career_change.html.
Hansen, Randall S. (2000), "Quintessential Careers Job Interviewing Quiz," in
Quintessential Careers QuintZine, 1 (19), November 13. URL:
http://www.quintcareers.com/job_interviewing_quiz.html.
Hansen, Randall S. (2000), "Choosing a College that’s Right for You," in
Quintessential Careers QuintZine, 1 (18), November 6. URL:
http://www.quintcareers.com/choosing_a_college.html.
Hansen, Randall S. and K.S. Hansen (2000), "Using a SWOT Analysis in Your Career Planning," in
Quintessential Careers QuintZine, 1 (16), October 9. URL:
http://www.quintcareers.com/SWOT_Analysis.html.
Hansen, Randall S. (2000), "Making the Most of Your Internship(s)," in
Quintessential Careers QuintZine, 1 (15), September 25. URL:
http://www.quintcareers.com/internship_success.html.
Hansen, Randall S. (2000), "Interviewing Do's and Don'ts," in Quintessential Careers QuintZine,
1 (10), July 10. URL:
http://www.quintcareers.com/interviewing-dos-donts.html.
Hansen, Randall S. (2000), "Quintessential Careers Job Skills Quiz," in Quintessential Careers, May 15.
URL: http://www.quintcareers.com/job_quiz.html.
Hansen, Randall S. (2000), "A Guide for Teens: How to Find a Summer Job," in Quintessential Careers QuintZine,
1 (3) April 3. URL: http://www.quintcareers.com/finding_summer_jobs.html.
Hansen, Randall S. (2000), "Get Off Your Butt and Earn Money! Job Tips for People Under 15," Power
Students Network, March 12. URL: http://www.powerstudents.com/highschool/hs_jobsmoney/000312_jobtips.shtml.
Hansen, Randall S. (2000), "Preparing a Curriculum Vitae (CV)," in Quintessential Careers,
March 1. URL: http://www.quintcareers.com/curriculum_vitae.html.
Hansen, Randall S. (2000), "Top Jobs for Y2K and Beyond," in Quintessential Careers, January 30.
URL: http://www.quintcareers.com/top_jobs.html.
Hansen, Randall S. (2000), "Cold Calling: Four-Fifths of the Job Market is Closed. Here's How to
Open Some Doors," Power Students Network, January 23. URL: http://www.powerstudents.com/jobs/job_findjob/000123_calls.shtml.
Hansen, Randall S. (1999), "Cutting the Deal: How to Negotiate Your Salary," Power Students Network,
October 10. URL: http://www.powerstudents.com/career/getsmartzones/interview/991010_deal.shtml.
Hansen, Randall S. (1999), "The Impact Of Getting Fired: How to Pick up the Pieces and Find an Even
Better Job," Power Students Network , September 14. URL: http://www.powerstudents.com/career/getsmartzones/getahead/990914_resume.shtml.
Hansen, Randall S. (1999), "Choosing a College Major: How to Chart Your Ideal Path," in Quintessential
Careers, August 24. URL: http://www.quintcareers.com/choosing_major.html.
Hansen, Randall S. (1999), "When Job-Hunting: Dress for Success," in Quintessential Careers, May 27. URL: http://www.quintcareers.com/dress_for_success.html.
Hansen, Randall S. (1999), "Types of Job Interviews," in Adguide's College Recruiter Employment
Newsletter, April 27. URL: http://www.adguide.com/pages/articles/article49.htm.
Hansen, Randall S. (1999), "The New Era of Job-Hunting: Strategies for Finding Employment on the
Internet," in Adguide's College Recruiter Employment Newsletter, April 20. URL: http://www.adguide.com/pages/articles/article48.htm.
Hansen, Randall S. (1999), "The Ten Keys to Success at Job and Career Fairs," in Adguide's College
Recruiter Employment Newsletter, March 23. URL: http://www.adguide.com/pages/articles/article46.htm.
Hansen, Randall S. (1999), "Networking Your Way to a New Job," in Adguide's College Recruiter Employment
Site, Feb. 16. URL: http://www.adguide.com/pages/articles/article40.htm
Hansen, Randall S. (1999), "Scannable Resume Fundamentals," in Adguide's College Recruiter Employment
Site, Feb. 9. URL: http://www.adguide.com/pages/articles/article39.htm.
Hansen, Randall S. (1998), "Fundamentals of a Good Resume," in Quintessential Careers. URL:
http://www.quintcareers.com/resume.html.
Hansen, Randall S. and K. S. Hansen (2001), “Job Search 101” and “Resumes & Cover Letter Development,”
two workshops at the Career Symposium, Stetson University, September 27, DeLand, Florida.
Oliphant, R.J., G.C. Oliphant, and Randall S. Hansen (2000), "Making Group Formation a Job
Market Experience," presented at the Academy of Business Disciplines annual
conference, November 2000, Ft. Myers, Florida.
Hansen, Randall S. (2000), "A Different Approach to E-Marketing," presented as part of a panel
discussion titled, The Internet and the Marketing Classroom: A Panel Discussion on the
Development of Internet Marketing Courses and Pedagogy, at the Society for Marketing
Advances National Conference, November 2000, Orlando, Florida.
Hansen, Randall S. and K. S. Hansen (2000), “Job Search 101” and “Resumes & Cover Letter Writing,”
two workshops at the Career Symposium & Etiquette Luncheon, Stetson University, April 1, DeLand, Florida.
Hansen, Randall S. and R. J. Oliphant (1999), "Integrating Career Development Techniques into the Marketing
Curriculum," a workshop at the Atlantic Marketing Association conference, September 1999, Annapolis, Maryland.
Hansen, Randall S. (1997), "Web
Marketing Assignments," presented as part
of a panel discussion titled, Pedagogical Developments: Marketing on the
Internet, at Southern Marketing
Association National Conference, November 1997, Atlanta, Georgia.
Hansen, Randall S. (1995), "Using E-Mail as a WAC Tool: An Experience from an
Applied Discipline," presented to E-Mail and English Classes: Cyberspace Writing Partners
Conference, March 1995, Morrisville, NY.
Quintessential Careers: A Career and Job-Hunting Resource Guide, a comprehensive World
Wide Web site dedicated to providing as many resources as possible for job seekers, especially
recent college graduates. Includes primary material as well as hundreds of career-related links.
Location: http://www.quintcareers.com/.
Indispensable Writing and Editing Resources, a comprehensive World Wide Web
site dedicated to providing as many writing and editing-related resources as possible for college
students. Includes primary as well as hundreds of writing-related links. Location: http://www.stetson.edu/~rhansen/writing.html.
Dr. Randall Hansen's Guide to Internet Marketing, a comprehensive World Wide
Web site dedicated to providing as many resources as possible for students and professionals
interested or involved in Internet Marketing. Location: http://www.stetson.edu/~rhansen/net.html.
Nothing currently under review.
Current research interests are directed solely toward pedagogical research in a variety of
interrelated areas, including:
- writing across the curriculum and electronic communications in the marketing field;
- self-marketing and the utilization of marketing principles in the job search;
- applying the job-market approach to classroom group formation.
Other areas of interest include applied areas of managerial ethics and strategic issues in social
responsibility. This includes identifying critical success factors in managing the ethical
organization, the ethical decision-making process, and the ethics of advertising to children.
"Market Yourself the Career Journal Way: Find Your Ideal Job Using Proven Marketing Techniques." This monograph examines the use of marketing strategies as they related to career development and job-hunting.
My goal is to write approximately one marketing- and career-related article a month for various distribution, so this area is constantly being researched and always a work in progress.
Integrating career development techniques into the marketing curriculum also continues to be an on-going research project that may develop into other workshops, proceedings, or articles.
 Advertising/Promotion Management
Global Marketing
Internet/E-Marketing
Marketing Channels
Marketing Ethics
Marketing Management
Marketing Strategy
Stetson University (Fall 2000)
Stetson University (Spring 2000)
Stetson University (Spring 1999)
Stetson University (Fall 1998)
Stetson University (Spring 1998)
Stetson University (Fall 1997)
Stetson University (Spring 1997)
Stetson University (Fall 1996)
Stetson University (Spring 1996)
Stetson University (Fall 1995)
Stetson University (Spring 1995)
Stetson University (Fall 1994)
Stetson University (Spring 1994)
Stetson University (Fall 1993)
Stetson University (Spring 1993)
Conferences:
- Society for Marketing Advances Annual Conference, Orlando, November 2000.
- e-Recruiting & Staffing Conference, Las Vegas, May 2000
- Atlantic Marketing Association Annual Conference, Annapolis, September 1999.
- Atlantic Marketing Association Annual Conference, Savannah, October 1998.
- Southern Marketing Association Annual Conference, Atlanta, November 1997.
- Southern Marketing Association Annual Conference, Orlando, November 1995.
- Atlantic Marketing Association Annual Conference, New Orleans, October 1995.
- E-Mail and English Classes: Cyberspace Writing Partners Conference, SUNY-Morrisville,
March 1995.
- American Marketing Association 16th Annual International Collegiate Conference, New
Orleans, April 1994.
- Southern Marketing Association Annual Conference, Orlando, November 1993.
- Atlantic Marketing Association Annual Conference, Orlando, October 1993.
- American Marketing Association 15th Annual International Collegiate Conference, New
Orleans, April 1993.
- Southern Marketing Association Annual Conference, New Orleans, November 1992.
- Southern Marketing Association Annual Conference, Atlanta, November 1991.
- American Marketing Association Summer Educators Conference, San Diego, August 1991.
- American Marketing Association 26th Annual Doctoral Consortium, University of Southern
California, July 1991.
- Annual Meeting of the Society for Business Ethics, Miami, July 1991.
- Southern Marketing Association Annual Conference, Orlando, November 1990.
- Southern Management Association Annual Conference, Orlando, November 1990.
- Academy of Marketing Science Annual Conference, New Orleans, April 1990.
Workshops:
- World Wide Web Page Development Workshop, Stetson University, January 1996.
- Ethics-Across-the-Curriculum Workshop, Stetson University, May 1994.
- Writing-Across-the-Curriculum Workshop, Stetson University, May/June 1993.
- Research-Across-the-Curriculum Workshop, Stetson University, May 1993.
- University Experience Workshop, Stetson University, May 1993
Other:
- E-mail Internet Discussion Groups: general marketing issues (Market-L), one directed at
Writing Across the Curriculum (WAC-L), one directed at marketing professors (MKTTEACH),
one directed to business faculty (BUSFAC-L). On-going.
- Professor in the Classroom, a monthly series focusing on issues and ideas to facilitate
making professors better teachers. On-going.
PROFESSIONAL MEMBERSHIPS
- Alpha Kappa Psi
- Atlantic Marketing Association
- Society for Marketing Advances
- HTML Writers Guild
- West Volusia Memorial Hospital, DeLand, FL. Conducted focus group research with
sample of employees on pension plan options. 1993.
- Volusia County Parks & Recreation, DeLand, FL. Conducted focus group research
for Deltona MSD on use and needs of parks and recreational services. 1993.
- Betton Hills Preparatory School, Tallahassee, FL. Developed marketing and
advertising plan for small, private elementary school. 1992.
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