Cover Letter Tutorial -- Page 51

Dynamic Cover Letters
Job-Search Cover Letter Tutorial

Page 51 of the Cover Letter Tutorial

Your Job-Search USP:

Unique Selling Proposition, or USP, is an advertising term that refers to the one thing about a product that makes it distinct from all others.

In the same way, you should always try to express in your cover letters the one thing that makes you more qualified for this job than anyone else.

Your USP should answer the employer's question: "Why should I hire this person?" You may not always be successful in identifying a USP, but you should always try.

Follow this link for excerpts from cover letter samples that effectively express the job-seekers' USPs.

Follow this link, which opens in a new window, for more information on USPs.

Lost? Check out the Map to the Cover Letter Tutorial... or go to the home page of the Cover Letter Tutorial for Developing Stunningly Effective Job-Search Cover Letters.

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