Tells the employer what type of position you are seeking.
Entices the reader to learn more about you by reading your resume.
Provides or expands your resume objective.
Serves as a small window into your personality that makes the
employer feel he or she simply must get to know you better.
Gives you a little-used opportunity to impress the prospective
employer by showcasing your knowledge about the company and/or its industry.
Shows how well you express yourself.
Enables you to avoid reinventing your resume for every job by using
your cover letter to frame your qualifications in different ways for different jobs.
