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Dynamic Cover Letters
Job-Search Cover Letter Tutorial
Page 1 of the Cover Letter Tutorial: Answer
True or false: A good cover letter can get you a job.
False.
While a good cover letter can certainly contribute to your success in landing a job, its main purpose is not to get you a job, but to get you an interview. Hardly anyone is hired sight unseen, so obtaining an interview is crucial to getting a job.
Every effective direct-mail sales letter tries to close the sale by motivating the recipient to take a specific action. A cover letter should be thought of the same way. It's a direct-mail sales letter that should close the sale by asking for an interview.
Lost? Check out the Map to the Cover Letter Tutorial... or go to the home page of the Cover Letter Tutorial for Developing Stunningly Effective Job-Search Cover Letters.
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