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Objective
To contribute media buying savvy and skills in a permanent position
as a spot broadcast media buyer.
Experience
Broadcast Media Coordinator, S.R. Oakley & Company, Tampa, Florida,
January 2008 - Present
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Negotiate and place spot broadcast media buys in two markets.
- Assist Senior Broadcast Negotiator on maintenance of all
buys in four additional markets.
- Process market revisions.
- Coordinate added value opportunities.
- Order buys and check against contracts.
- Evaluate makegoods.
- Resolve discrepancies.
- Conduct quarterly post-buy analysis.
- Provide planning with market conditions and projected cost
per points.
Internet Researcher, Dr. Randall Hansen,
Professor of Marketing, Stetson University, DeLand, Florida,
August 2006 - December 2007
Intern, PepsiCo Bottling, Orlando, Florida,
May 2006 - July 2006
- Researched and reported on sampling in five markets in Florida
and South Georgia.
- Monitored local store displays.
- Attended Orlando market radio review.
- Collected air checks from radio promotions involving Pepsi products.
Education
Bachelor of Business Administration, Stetson University, DeLand, Florida, December 2007,
Major: Marketing
Honors: Marketing Assistant of the Year Award, 2007
Computer Skills
- Knowledge of Reflections (Datatrak) buying software
- Microsoft Office
- Experience in HTML web design
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