Tips from Reps: Advice from Real Pharmaceutical Sales Reps on How to Break into Pharma Sales
Compiled by Katharine Hansen, Ph.D.
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In this article, three pharmaceutical sales reps have generously offered their top tips for breaking into the pharmaceutical sales field. They are Meaghan Mandli, growth hormone therapy manager with Novo Nordisk, Inc., Los Angeles, and Stephanie Milner, and Lisa Wheeler, both pharmaceutical sales specialists for Sepracor Pharmaceuticals.
Advice for new college grads
While many pharmaceutical firms won't hire new graduates directly out
of college, Milner advises trying the larger organizations -- Pfizer,
Merck, Novartis, Johnson & Johnson, and GlaxoSmithKline. "They
are most likely to hire directly out of college," Milner says.
All three reps suggest, however, getting a couple of years of sales experience before trying to break into pharmaceutical sales. "If you are a new college graduate," Mandli says, "try to get at least one to two years' sales experience with a company that provides a structured sales training program." Mandli got experience from ADP, the payroll company. "I learned how to prospect, identify a customer's needs, and create a sales presentation after attending a two-week training class at the corporate headquarters," she recalls. "If an individual can experience success and demonstrate a proven track record in an entry-level sales position, they will do well in pharmaceuticals. They have experienced rejection, can manage their time well, and have a basic knowledge of the sales process."
Wheeler adds: "Get a job (selling anything) in outside sales first. Two reasons: A sales job is not for everyone, and you would want to make sure that sales in a general sense meshes with your personality and style. Second, very few pharmaceutical companies are willing to hire without some record of success in a previous sales job; this experience will make breaking in a little easier."
Milner advises one to three years of outside business-to-business sales experience, which she says are often necessary to even get an interview in pharmaceutical sales. Milner suggests not worrying about a huge salary; instead new grads can consider "a smaller one with the possibility of good commissions." Milner recommends a sales job in the medical industry, such as at an MRI center.
Research about the Field
"Do a preceptorship," advises Wheeler. "This is common industry
jargon for spending a full day in the field with a seasoned pharma
representative." This ride-along will give the job-seeker "the
opportunity to 'bend the ear' of the rep all day and ask as many
questions as you have. Come prepared with some questions and do some
research via the Internet first," Wheeler says. "Additionally, you
will get to see what typical interactions with a doctor looks like.
The average sales call lasts about 45 seconds to one minute."
Wheeler suggests that this type of job-shadowing is also a good way to tell if pharmaceutical sales is really right for you. "The job of a pharmaceutical rep can be rather lonely for some people," she says. "Think about it ... you have a home office, multiple, brief, interactions, and then you go back home. You may not see another person from your company for several months at a time. A preceptorship is a good way to see what your job may look and feel like without having to jump in head first."
"Do your homework!" Mandli advises. "Google the companies that interest you and check their Web sites for open positions in your area. The competition for the open positions is tough, so it is important to set yourself apart from others by researching the industry."
Your Resume
"Make sure your resume stands out!" cautions Milner. "You can expect
that there were at least 1,000 resumes sent in for one position. You
must stand out. Change the format up a bit. Add color."
Networking
Wheeler advises, "Get in from the 'inside.' Internal referrals are
always treated with higher priority than a submission from a Web
site. If you do not know any pharmaceutical reps ask your doctor,
your local pharmacy, or hospital for some business cards of the
representatives that they consider to be their favorites or the very
best. CAUTION: Pharmaceutical reps are bombarded with people we do
not know asking us for help to get in. You may have to be extremely
persistent to get a call back, but this is a key personality trait of
a good rep, so show that early on."
As for a good venue for both networking and learning more about the industry, Mandli notes that "most major cities have a Pharmaceutical Representative Association that meets monthly. These meetings are a great way for medical service liaisons and future liaisons to network with colleagues and listen to current topics facing the industry and profession."
"You can find the directory on the Pharmaceutical Representative Web site," Mandli continues. "Once you locate an association, contact the president and ask if you could attend a meeting to help you better understand what a pharmaceutical representative does. When attending a meeting, you will have the opportunity to network with the people currently employed by major pharmaceutical companies. Many of the pharmaceutical companies will give their current employees a finders fee for referring a candidate that gets hired on. If you meet someone who is aware of an opening, and they are impressed with you, they may recommend you to their manager. This eliminates the fees that the company would have to pay a recruiter to fill the open positions and puts a bonus in the representative's pocket."
Mandli also suggests asking personal physicians about the drug representatives that visit them on a weekly basis. "If your physician feels comfortable, they may give you the contact information for a representative that is working for a company that you are interested in," Mandli advises. "It isn't always what you know, but who you know. Create an advocate that could recommend you, and you will see several doors open."
A Forgotten Technique?
Mandli notes that "[newspaper] classified sections are an option that
many people have forgotten about when it comes to open positions. In
smaller cities this is one of the best ways for the pharmaceutical
company to advertise a recently vacated position or expansion."
The Interview
"When you get an interview," Milner says, "know the products, know
the company, know the pipeline. You can access most of this on the
company's Web site, but asking around is very helpful."
Milner notes that "most pharm companies are now utilizing behavioral/situational interviews." [See our article, Behavioral Interviewing Strategies.] "You need to show that you can handle conflict well. You need to show that you can think out of the box." Milner adds that "some companies will give you product info, let you review it, and have you detail (sell) it to them. You must be on your game for every interview."
Persistence
"Be persistent!" exhorts Mandli. "If you really want to be a
pharmaceutical representative, you have to be tenacious, so don't
give up if it takes awhile to get your foot in the door. Remember to
follow up on all correspondence that you send to someone for an
interview. The more that you can personalize the cover letter that
you include with your resume, the better. You can usually find out
who the local manager is by contacting the company directly and being
resourceful."
Echoes Milner: "Be positive, speak intelligently, do not give up! It took me nine months to break in to the industry. I had second interviews left and right, but someone with experience always beat me. Just persevere. Be confident. Sell yourself!"
Be sure to read our article, So You Want to Get Into Pharmaceutical Sales...
Katharine Hansen, Ph.D., creative director and associate
publisher of Quintessential Careers, is an educator, author,
and blogger who provides content for Quintessential Careers,
edits QuintZine,
an electronic newsletter for jobseekers, and blogs about storytelling
in the job search at A Storied
Career. Katharine, who earned her PhD in organizational behavior
from Union Institute & University, Cincinnati, OH, is author of Dynamic
Cover Letters for New Graduates and A Foot in the Door: Networking
Your Way into the Hidden Job Market (both published by Ten Speed Press),
as well as Top Notch Executive Resumes (Career Press); and with
Randall S. Hansen, Ph.D., Dynamic Cover Letters, Write Your
Way to a Higher GPA (Ten Speed), and The Complete Idiot's Guide
to Study Skills (Alpha). Visit her
personal Website
or reach her by e-mail at
kathy(at)quintcareers.com.
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