by Mariette Durack Edwards
The other day I was speaking with a young fellow who had been laid
off from his job at a large consulting firm. His education and work
experience were exceptional so I was surprised to learn he had been
out of work for eight months. "Why so long?" I asked him. He launched
into a list of things he couldn't do, experience he didn't have, and
technology he didn't know. All of these deficiencies plus "the
economy" were why he was still looking for a job. It wasn't until I asked him
what he wanted to do in his next job that a glimmer of passion
entered his voice.
Being out of work for an extended period is certain to erode even the
most confident job-seeker. That's why it's so important that you stay
focused on your strengths and how your special qualities, skills and
abilities can benefit a potential employer. Remember you are the only
person in the world who knows everything about what you know!
Here are a few suggestions to help you stay on track with your job-search.
Never argue for your limitations
It's easy to start thinking in terms of what's missing if you've been
out of work for a long time but arguing for your limitations will
never bring you the work you seek. Focus instead on how you can
position your unique skills and abilities to support a potential
employer's goals. Pay particular attention to the things that are so
easy for you that they seem unimportant.
Fill in the gaps
Brag about your efforts instead of shining a spotlight on what you don't have.
Think of yourself in terms of results
People buy solutions. A client who is a voice-over talent left this
message recently for a customer she wanted to win back. "Hello, Bill.
This is Jane Doe. I was the voice of Top Notch News during the three
or four years when the network had its highest ratings. How can I
help you regain that position? Call me at ..." She got a request to
submit her demo reel the next day. How will hiring you move others
closer to their goals?
Ask good questions
Craft a series of questions that are open ended, thought provoking
and position you in terms of results. Avoid directive questions that
signal the answer you are looking for or require a yes/no response.
Ask yourself, "What are the biggest questions I can ask in response
to this opportunity?" For example, "What are the organization's most
important goals?" "How do you see this position impacting on the
achievement of those goals?" "If I were offered the opportunity to
work with your organization, what would you like me to accomplish in
my first 90 days?"
Learn the art of selling
True selling is actually a wonderful process of learning about others
and listening for an opportunity to serve through what you offer. It
is the single most important tool in your job-search kit.
Questions about some of the terminology used in this article? Get more information (definitions and links) on key college, career, and job-search
terms by going to our Job-Seeker's Glossary of Job-Hunting Terms.
Mariette Durack Edwards is a business and personal coach, consultant,
speaker, and writer. Her latest book is The Way Things Work: 25
Must-Know Principles for Making Dreams Come True. Mariette can be
reached via her Website.