by Randall S. Hansen, Ph.D.
Career experts estimate that the vast majority of job openings are never advertised
or publicly announced, but filled through word-of-mouth or networking -- known as the
"hidden job market." The likelihood of a job opening not being advertised at all
increases with the level of the job. Yet, even with this knowledge, most job seekers
fail to fully utilize networking for all it's worth.
Networking means developing a broad list of contacts -- people you've met through various
social and business functions -- and using them to your advantage when you look for a
job. People in your network may be able to give you job leads, offer you advice and
information about a particular company or industry, and introduce you to other so that
you can expand your network.
The best place to start developing your network is with your family, friends, and
neighbors -- and with their family, friends, and neighbors, but don't stop there.
Talk to co-workers, colleagues in your industry, and those you meet at industry
gatherings, such as trade shows and conferences. Talk with former co-workers,
bosses, and teachers.
The key to successful networking deciding to put the energy needed to make it work.
First, you need to get organized (for example, keeping a business card file or computer
database). Second, you need to stay in contact (for example, through regular phone
calls, email, and holiday greetings). Third, you need to set goals for yourself
(such as 5 new contacts per week).
The Steps to Successful Networking:
- Develop a firm grasp of job search basics. A good place to start is to review
the Domino Effect.
- Conduct a self-assessment. An honest review of your strengths and
weaknesses is vital. A good place to start is with the one of our career
tests and quizzes. You should also make some decision relating to the types of jobs you
want and the types of companies and industries that interest you. Unsure? Examine some of
these career exploration tools.
- Prepare a strong resume. If you don't already have a resume, now is the time
to develop one. You should ideally develop two resumes -- one in traditional format and
one in scannable format. You can get information on both types of resumes by going
to Resume Resources.
- Decide how to organize your network. This step is crucial to your success.
If you have ongoing access to a computer, the best method is a database or spreadsheet
where you can enter key information, such as names, titles, company names, addresses,
phone numbers, fax numbers, email addresses, and dates of communication. Keeping an
organized collection of business cards, where you can write notes and comments about
your network, is another alternative.
- Communicate with your network. It is extremely important to stay in touch
with your network, which you can easily do by phone, mail, or email. Don't be afraid
to ask for their help. Most people like helping others, and you must communicate your
current needs with your network in order for them to be able to help you.
- Initiate informational interviews. One of the best ways to gain more
information about an occupation or industry -- and to build a network of contacts in
that field -- is to talk with people who are currently working in the field. The purpose
of the informational interview is to obtain information, not to get a job.
For everything you ever wanted to know about this type of interviewing, go to
Informational Interviewing Tutorial.
- Follow up with your network. The key is keeping your network informed of your
situation and thanking them for their efforts. Never take your network for granted.
The final step? Find all the best networking resources -- both on and off the Web -- at
Quintessential Careers: The Art of
Networking.
Questions about some of the terminology used in this article? Get more information (definitions and links) on key college, career, and job-search
terms by going to our Job-Seeker's Glossary of Job-Hunting Terms.
Dr. Randall S. Hansen is founder of Quintessential Careers,
one of the oldest and most comprehensive career development sites on the Web, as well CEO of
EmpoweringSites.com. He is also founder of
MyCollegeSuccessStory.com and
EnhanceMyVocabulary.com. He is publisher of
Quintessential Careers Press,
including the Quintessential Careers electronic newsletter,
QuintZine. Dr. Hansen is also a
published author, with several books, chapters in books, and hundreds of articles. He's often
quoted in the media and conducts empowering workshops around the country. Finally, Dr. Hansen is
also an educator, having taught at the college level for more than 15 years. Visit his
personal Website or
reach him by email at randall(at)quintcareers.com.
Be sure to take advantage of all the career networking tools, articles, and resources
found in our The Art of Career Networking
section of Quintessential Careers.