One of the questions we get most often from readers and visitors to
Quintessential Careers is "How can I find a legitimate work-at-home
opportunity?" Folks ask this question for a number of reasons --
parents want to be home to see their kids grow up, workers want more
flexibility, or people are just tired of working for someone else.
Those who yearn to work at home may be part of a coming boom in
work-at-home opportunities, if the prognostications of writer Rob
Spiegel are correct. Writing on the
Business Know-How
Website, Spiegel says the Sept. 11
terrorist attacks sparked new interest in working at home, both
because people shudder at the idea of working in tall buildings and
because many seek to be closer to their families. A faltering stock
market and disgust with corporate greed and unethical CEOs may also
be driving workers to seek at-home careers.
Whatever the reasons, would-be home-workers are fortunate to live in
the Internet age, in which exists a plethora of wonderful resources
for working at home. In this article, we present food for thought
that should be taken into consideration for anyone who wants to work
at home and direct you to some of the best resources on the Web to
help you fulfill your goal.
First, let's look at three types of home-based careers:
The Home-Based Business. If you start a business in your home,
you are self-employed and selling a product or service out of your
home. It might be your own product/service, or you might be selling
for someone else (selling Avon products is a good example).
Telecommuting (sometimes called teleworking). As a telecommuter,
you are generally employed by someone else, but you conduct the
majority of your assigned work from your home. You usually have the
advantage of company benefits, such as health insurance.
Freelancing/Consulting. Freelancers and independent consultants
often are self-employed, but they may also be contracted to work for
employers, at least for the short term (though usually without
company benefits). A freelancer or consultant is closely akin to a
home-based business owner, but the product or service sold is
generally information or expertise, such as your ability to write,
offer business advice, or counsel a business on how to set up a
computer network. Freelancers and consultants may not work
exclusively from home; in fact, some may spend the bulk of their time
in the client's workplace.
The Independent Homeworkers Alliance offers an
interesting
flow chart that looks at a slightly different way of categorizing work-at-home
careers and rates each category.
Let's next look at points that all prospective home-workers should
think about, and then we'll look at some points specific to the above
three types of home-based careers.
Considerations for every prospective home-based worker:
Personality. Do you have the right temperament to work at home?
Do you have the discipline? Will you be able to tolerate what can
often be a very solitary and lonely workstyle, or will you miss the
social stimulation of co-workers too much? Will you be assertive
enough to be able to sell your product or service (or sell yourself
if you seek a telecommuting job)? Are you self-motivated, or do you
need someone to tell you what to do? You may want to take the
Are You
Ready to Work from Home Quiz at iVillage.com.
See also a list of vital home-worker personality traits at
Are You An
Entrepreneur?. And check out our own
Consultant/Free Agent Quiz.
Expectations. Are they realistic? What do expect your day-to-day
work life to be like if you work at home? Are you expecting work to
be more demanding or less demanding than working in an office or
other workplace setting? Do you expect to make a lot of money? Do you
expect to work full-time, or do you feel you can succeed with a
lesser time commitment? One good way to get a taste of what it's like
is to talk to those who've done it. Seek out people with home-based
careers and interview them. Many sites devoted to home-based careers
have message boards or online discussion forums where you can get a
feel for what you might be getting yourself into. Although geared to
graphic designers, a good article on the sometimes unrealistic
expectations people have about working from home is
10 Myths About
Working from Home. Similarly, The Freelance Report lists the
6
Most Common Mistakes of Freelancers.
Kids. Because the driving force for so many would be home-workers
is the desire to be with kids, your offspring are a major
consideration. If your children are very young, they likely need an
enormous amount of caregiver attention. Will you be able to provide
that and work at the same time? If not, do you have someone who can
help? Luckily, since parents are such a major force in the
work-at-home movement, there are many Web sites devoted to working at
home while parenting, so you'll find many tips and solutions at such
sites as Mompreneurs® Online,
BizyMoms.com,
Jobs and Moms,
Home-Based Working Moms, and
4 Work At Home Mothers.
Costs. One of the great attractions of working at home is that --
depending on the at-home career you pursue -- it can be relatively
inexpensive. In fact, writer Rob Spiegel reports that the low cost of
starting a business at home compared to launching one outside the
home contributes to a slightly greater success rate for home-based
businesses (though, sadly, the failure rate is still 45-48 percent
after five years). You can also virtually eliminate many of the costs
associated with working outside the home -- commuting, childcare
(maybe), that dress-for-success wardrobe, restaurant lunches. On the
other hand, you will likely incur a whole new set of costs -- health
insurance if you're self-employed, marketing costs, equipment, and
self-employment taxes. Be sure you thoroughly research and prepare
yourself for all the costs that might be involved before you take the
plunge. An article mentioned above has some
links to
information about self-employment taxes.
Workspace. Do you have a place in your home that is or could be
set up as a conducive workspace? Think about the environment you need
to do the kind of work you want to do. If you want to start a home
business making and selling crafts, for example, you'll likely need a
fair amount of space. Or you may do work that requires quiet so you
can concentrate. You may also need to invest in equipment. Writing in
The Wall Street Journal, Tara Parker Pope and Kyle Pope noted that
"Successful home-based workers invest in recreating the office in
their home. They are set up with second or third phone lines, fax
machines, computers, printers, and comfortable office chairs. They
close themselves off in a separate space [and] forbid interruptions."
Scrutinize your home to see where you might be able to carve out
appropriate space.
Support. If you share your home with others, will they be
supportive of your work-at-home venture? Will your kids know not to
disturb you when you're working? Will your significant other take you
seriously? External support is also important. How will you handle
the nitty-gritty support you might need for business aspects that may
not be your forte -- such as accounting, legal advice, and your
computer infrastructure? Seek out local support or networking groups
where you can obtain support and inspiration from other home-workers.
Again, the Internet can be a great source for role models, success
stories, and support. For example, iVillage.com offers
work-at-home
success stories.
Considerations for prospective home-business owners:
Finding good opportunities and avoiding scams. Here's where the
Internet is both a curse and a blessing. You're probably already well
aware that there is no lack of work-at-home "opportunities" being
touted on the Internet because, if you're like most of us, you get
dozens of e-mails a day pushing get-rich-quick schemes and
too-good-to-be-true work-at-home offers. The question is, which
opportunities are legitimate. While there could be legitimate
opportunities among those e-mails, the best bet is to ignore anyone
who spams you. Same goes for those opportunities you see posted on
little signs stuck in the ground along the road or plastered onto
telephone poles. You can find lots of good opportunities on the
Internet, but you can also find lots of scams. Research judiciously,
and read some good articles on avoiding scams, such as
10 Tips for
Avoiding Scams,
6 Common
Scams You'll Find on the Internet,
How to
Avoid Home Business Scams, and
A Word About Scams.
Identifying ideas that lend themselves to home businesses. If you
don't find an already established opportunity in which to
participate, consider starting your own business. The first place to
look, of course, is your own passions and interests. Then check out
books and Websites that offer lists of home-business ideas to see if
others have been successful doing what you'd like to do. Find lots of
good ideas at Work
at Home & Home Business Ideas and
Find
the Hot Home Business for You.
We offer capsule
reviews of two books of work-at-home ideas. And you can find a larger collection
of Work-at-Home Books in
our online bookstore. And even if you don't see your idea listed, it doesn't mean you can't
succeed with your brainchild. Consider also whether you might need
additional training to proceed with your chosen business.
Considerations for prospective home-business owners and
freelancers/consultants:
Marketing yourself. No matter what product or service you sell,
you can't just sit back and wait for customers/clients to come to
you. You will have to do some marketing to make prospective buyers
aware of what you have to offer. Again, the Internet can be a great
boon because a Web site is a relatively inexpensive way to sell
yourself. Some businesses, though, require a lot more face time and a
harder sell, so be sure you have the personality to promote your
business vigorously.
Pricing. How much will you charge for your product or service? A
good starting point is to research businesses, freelancers, or
consultants who will be your competition if you decide to make a go
of it. You'll likely find a range of prices, and you can choose
whether to place your pricing structure near the high end, the low
end, or right in the middle, depending on such factors as your needs,
costs, credentials, and marketability. As part of a four-step
workshop on turning a hobby into a business, iVillage.com offers a
nice component on pricing,
Setting
Prices to Earn What You Want that can be applied even to businesses that are not hobby-based.
Consideration for prospective telecommuters:
Finding jobs where you can telecommute. The good news is that,
according to a recent survey, businesses are more open to
telecommuting than in the past. The survey, by Hewitt Associates,
indicated that 29 percent of the nation's largest company's offered
telecommuting in 2001, up from 19 percent in 1995. If you're
currently employed, it can't hurt to draw up a proposal for your boss
pointing out how telecommuting could be mutually beneficial for you
and the company. Some Web sites that offer telecommuting
opportunities include
Telecommuting Jobs and
Home Job Stop. Experts also advise
entering terms such as "telecommute," "telecommuter," "telework,"
"teleworker," "virtual assistant," "virtual office," and
"telecommuting jobs" into general search engines, such as Google.
Additional Quintessential Careers resources for freelancers and consultants:
Questions about some of the terminology used in this article? Get more information (definitions and links) on key college, career, and job-search
terms by going to our Job-Seeker's Glossary of Job-Hunting Terms.
Katharine Hansen, Ph.D., creative director and associate
publisher of Quintessential Careers, is an educator, author,
and blogger who provides content for Quintessential Careers,
edits QuintZine,
an electronic newsletter for jobseekers, and blogs about storytelling
in the job search at A Storied
Career. Katharine, who earned her PhD in organizational behavior
from Union Institute & University, Cincinnati, OH, is author of Dynamic
Cover Letters for New Graduates and A Foot in the Door: Networking
Your Way into the Hidden Job Market (both published by Ten Speed Press),
as well as Top Notch Executive Resumes (Career Press); and with
Randall S. Hansen, Ph.D., Dynamic Cover Letters, Write Your
Way to a Higher GPA (Ten Speed), and The Complete Idiot's Guide
to Study Skills (Alpha). Visit her
personal Website
or reach her by e-mail at
kathy(at)quintcareers.com.