by Katharine Hansen, Ph.D.
The e-resume, short for electronic resume, is a vital tool for
today's job-seeker. But what exactly is an electronic resume? Even
among career experts, opinions vary about what is or is not an
electronic resume. It's a broadly used term that covers several types
of resumes. What ties these resume types together is mode of
delivery. Rather than traditional modes of resume delivery --
snailmail, faxing, and hand-delivery -- e-resumes are delivered
electronically -- via e-mail, submitted to Internet job boards, or
residing on their own Web page. Then there are sort of middle-tech
cousins of e-resumes, scannable resumes -- used less and less
frequently these days -- that are in print format but are ready to
become electronic resumes through optical scanning. To learn more
about the many forms of e-resumes, see our accompanying article,
Your
E-resume's File Format Aligns with its Delivery Method. In the
meantime, stay right here to learn the 10 things you truly must know
about e-resumes.
1. You absolutely MUST have one.
A job-seeker simply cannot succeed these days with just the
traditional formatted resume intended to be printed out as a
visually pleasing marketing piece. The formatted "print" resume is
still important, but it can no longer be the only resume tool in your
kit.
More than 80 percent of employers are now placing resumes directly
into searchable databases and an equal percentage of employers prefer
to receive resumes by e-mail. Eighty percent of Fortune 500 companies
post jobs on their own Web sites -- and expect job-seekers to respond
electronically. All these stats mean that you need at least one other
version of your resume that can go directly into a keyword-searchable
database with no obstacles. Formatting that needs to be removed
before the resume can be placed in a database is an example of such
an obstacle.
Sending your resume in text-based format directly in the body of an
e-mail message removes all barriers to an employer's placing your
resume right into a searchable database. Some employers still prefer
the formatted document version of your resume attached to an e-mail
message, while others won't open attachments because of concerns
about viruses and incompatibilities among word-processing programs.
And since the formatted version of your resume is often delivered
electronically as an attachment, it too can be considered a type of
e-resume.
The formatted "print" resume is still vital because the employer may
wish to visually review your resume, especially once the database
search has narrowed down the candidates, and the formatted, print
version will be more reader-friendly than the text-based version.
You'll also want to have a print version of your resume on hand to
take to interviews and career fairs and for occasions when employers
request resumes in "old-fashioned" ways -- by mail or fax.
In their book, E-Resumes: Everything You Need to Know about Using
Electronic Resumes to Tap into Today's Job Market, Susan Britton
Whitcomb and Pat Kendall write: "It's nearly impossible to conduct a
job search these days without some type of e-resume -- whether
plain-text, formatted, or Web-based. In fact, it's a safe assertion
that the only job-seekers who won't need an e-resume are those who
want to work for an employer that does not own a computer."
So, at the bare minimum, you need a formatted, print version of your
resume and a text-based (ASCII) e-resume. To cover every contingency,
you might also want to have a Rich Text (RTF) version, a Portable
Document Format (PDF) version, a Web-based (HTML) version, and a
scannable version. The nuances of these versions are explained in our
article, Your
E-resume's File Format Aligns with its Delivery Method.
2. Your e-resume must be loaded with keywords.
This advice really relates to all resumes in the era of the
keyword-searchable database, but it's especially important for
e-resumes. Job-hunting today increasingly revolves around the
mysterious world of keywords. Employers' use and eventual dependence
on keywords to find the job candidates they want to interview has
come about in recent years because of technology. Inundated by
resumes from job-seekers, employers have increasingly relied on
digitizing job-seeker resumes, placing those resumes in
keyword-searchable databases, and using software to search those
databases for specific keywords that relate to job vacancies. Most
Fortune 1000 companies, in fact, and many smaller companies now use
these technologies. In addition, many employers search the databases
of third-party job-posting and resume-posting boards on the Internet.
The bottom line is that if you apply for a job with a company that
searches databases for keywords, and your resume doesn't have the
keywords the company seeks for the person who fills that job, you are
pretty much out of luck. Read more about the importance of keywords
in our article
Tapping
the Power of Keywords to Enhance Your Resume's Effectiveness and
how you can identify the best keywords in
Resources for
Identifying Keywords and
Researching
Keywords in Employment Ads.
3. Your e-resume must be accomplishments-driven.
Again, this advice applies to all resumes. Accomplishments are
the points that really help sell you to an employer -- much more so
than everyday job duties. In fact, there's a direct relationship
between keywords and accomplishments in that keywords can be tied to
accomplishments rather than job duties, so a good way to make the
leap from keyword to a nice, contextual bullet point is to take each
keyword you've identified as critical to the job and list an
accomplishment that tells how you've used the skill represented by
that keyword. For more about maximizing your accomplishments in an
e-resume, see our article,
For
Job-Hunting Success: Track and Leverage Your Accomplishments.
4. Technically speaking, an e-resume is not too difficult to create.
It's surprisingly easy to create an e-resume once you get the hang of
it. There's more that one way to create a text-based e-resume, but
the most common method involves saving your word-processed (usually
Word) resume in text (.txt) format, re-opening it in a text editor
program, such as Wordpad, Notepad, or Mac's Simple Text, and then
making a few adjustments in it. One good resource that can walk you
through this process include
this part of
the Electronic Resume Workshop from Susan Ireland.
Even a Web-based HTML resume is not that hard to craft. Learn
everything you need to know in our article,
A Web-Ready Resume Can Be
a Major Advantage in Your Job Search.
For basics on creating other forms of e-resumes, such RTF, PDF, and
scannable, see our article, Your
E-Resume's File Format Aligns with its Delivery Method.
5. Text-based e-resumes are the ugly ducklings of the resume world,
but you can dress them up a bit.
Job-seekers and resume writers have strived for years to develop ways
to make resumes visually appealing and graphically interesting --
through font choices, bold and italic type, rule lines, bullets,
centering, indents, and more -- only to have all that formatting
thrown out the window in the e-resume world. Text-based e-resumes are
the antitheses of the gorgeous documents that job-seekers hand to
employers at interviews and career fairs. The fact is that most
e-resumes aren't intended to be visually attractive because their
main function is not to be seen but to be searched in
keyword-searchable databases.
Still, they may be seen at some point. Employers may see the resume
you've posted on an online job board. Their primary interest is
whether the content of your resume (indicated largely by keywords)
shows you to be qualified for the opening you've applied for and/or
for which the employer is searching the database. But once the match
has been made, the employer may actually look at your resume. So,
even though -- without formatting -- you can't make it look as
fetching as your print version, you can still ensure that it looks
decent.
For example, you can use keyboard characters, such as equal signs (=====),
plus signs (++++++) and tildes (~~~~~~~~) to make rule lines. You can use
asterisks (*****), hyphens (-----), lower-case letter o's (ooooo),
and carats (>>>>>) to make bullets. You can use UPPER CASE for
emphasis in headings. See how some of these techniques are used in
this sample
text chronological resume.
Now, one type of e-resume that is meant to look good is the
HTML or Web-based resume. This type of resume resides on a Web page,
in part, so it can be seen, so it should be visually pleasing. While
it's not too difficult to make an HTML resume look attractive, the
more you know about Web design, the better you can make the resume
look. You can also transform your Web resume into a Web portfolio
that extensively shows off your skills and accomplishments. If you're
not confident of your skills, you might want to enlist a Web designer
or resume writer in this process.
Check out these samples of Web-based resumes.
6. E-resumes are highly versatile.
Once you have a text-based e-resume, you can do a lot with it, including:
- Post it in its entirety on many job boards.
- Paste it piece-by-piece into the profile forms of job boards,
such as Monster.com, that have a rigid setup and don't allow resumes
to be posted as is.
- Paste it into the body of an e-mail and send it to employers.
- Convert it to a Web-based HTML resume.
- Send it as an attachment to employers, although you'll probably
also want to send your formatted version.
- Print it out and use as it a scannable resume.
7. You must tailor the use of your e-resume to each employer's or job
board's instructions.
As you might have guessed from what you've read so far in this
article, there is no universally accepted way to submit your e-resume
to an employer. Some employers want your resume as an attachment,
usually as a Word document (but if no format is specified, and you
can't find out, RTF is the safest bet). Others want your resume as
text pasted into the body of an e-mail message. Still others want you
to paste your resume into an online form.
If you absolutely cannot find out an employer's preference, the
following is a fairly safe bet:
- A formatted, "print" resume in document or RTF form sent as an
attachment to an e-mail message to the employer. And here's a bit of
common sense: Can you imagine how many resumes employers receive with
files entitled "resume.doc" or "resume.rtf?" Use your name as part of
the file name for your resume. Example: JaySmithResume.rtf.
- A text-based e-resume stripped of most formatting and pasted
directly into the same e-mail message into which your print resume is
attached. Since the employer has this text-based resume, he or she
can choose whether or not to open the attached version, based on
compatibility, virus protection, and company policy on opening
attachments. For a truly complete e-mailable, electronic package, add
a text-based cover letter stripped of formatting and pasted directly
into the same e-mail message into which your print resume is
attached. Kendall and Whitcomb note that your cover letter can
contain verbiage that points out the e-resume options you're
providing: "I have attached an MS Word version of my resume, as well
as pasted a plain-text version below. (If the plain-text version is
sufficient for your database, it is not necessary to download the
formatted attachment.)"
The same lack of universality goes for job boards. Some enable you to
paste your resume into a form in any format,but the board
automatically converts it to text. Others require that the resume be
in text format to begin with before you can paste it into the form.
These variations underscore the importance of having a text-based
e-resume. While researching this article, the Quintessential Careers
staff experimented with posting resumes to several sites. We learned
that a text-based e-resume is not only vital for boards with a
text-resume requirement -- but also extremely helpful when the boards
convert any resume to text. Just because a job board turns your
resume into text doesn't mean it will look decent; it's better to
have a text resume to begin with so you know it will look appropriate
when pasted in.
Also note that some job boards/employers limit the number of words or
the size of the file that you can paste into any one field. Others,
such as Monster.com, have a very rigid format for constructing your
resume/profile that does not allow for functional or
chrono-functional resume formats, for example.
Among the resources that can guide you in posting your e-resume to
job boards are:
8. Take advantage of job-board features to protect yourself and get
the most out of posting your e-resume on the boards.
Most reputable job boards have features that enable you to protect
your own privacy and confidentiality, control who sees your resume,
mask the identity if your current employer (so your employer doesn't
know you're looking), and easily edit and delete your resume or
change it from active to inactive.
These privacy and confidentiality issues are more important than ever
these days in light of recent revelations of identity theft of resume
information. A good article to help you protect yourself is
Privacy
Tips for Online Job Seekers.
Many boards also enable you to create multiple profiles for yourself
so you can look for various types of jobs. Some permit you to submit
a list of your top skills. Resume submission forms generally have
questions in addition to a place to submit the actual resume. Some
questions are mandatory; others are optional. When a question is
optional, consider whether it is to your advantage to answer it.
Answering questions about salary or location requirements, for
example, may be too limiting. The resources in No. 7 above are
helpful in taking advantage of the features of job boards.
9. A few finishing touches can increase your e-resume's effectiveness.
Here are a few tips from the experts for getting more out of your e-resume:
- Use the "Properties" feature in MS Word to boost the keyword
searchability of your attached Word resume, advise Kendall and
Whitcomb. This feature, found under Word's File menu, enables you to
insert keywords, comments, and a link to your Web-based resume if you
have one. You can use the "Comments" field to enter geographic and
relocation preferences.
- A similar trick applies to using HTML commands called meta tags
in creating a Web-based resume. The "description" command, for
example, gives you up to 150 characters to provide a description of
your document. Make sure you use words that highlight your experience
and skills. The "keywords" command gives you limited space to enter
critical keywords. Be sure to use keywords that you think employers
and recruiters might use in searching for the position you are
seeking -- and make sure those keywords are also listed at least once
(perhaps in a "key accomplishments" section) in your resume. Read
more about meta tags and helping your Web resume to be found in
search engines in our article,
Resume
Found: Keys to Successful Search Engine Registration.
- Do some test runs of the formatted print resume you intend to
send to employers as an attachment by sending it to the computers of
a few friends to see if the formatting is consistent from computer to
computer. Try to find testers who each have different versions of
Windows (95, 98, 2000, XP), as well as a tester or two using Mac OS.
- It's best to include your cover letter in the body of your
e-mail rather than as an additional attachment because some systems
can't handle multiple attachments. See our article,
Tips for a
Dynamic Email Cover Letter.
- Use a specific subject line in your e-mail when transmitting
your e-resume, suggest Kendall and Whitcomb. The subject line might
include the reference number for the job, your name, the name of the
position, and a concise keyword-oriented selling point about you.
See
a sample email cover letter.
10. Lots of great resources can help with your e-resume.
You don't have to go it alone with your e-resume. Plenty of books,
Web sites, and articles can help. Here are some of the best:
e-Resumes:
Everything You Need to Know About Using Electronic Resumes
to Tap into Today's Hot Job Market, by Susan Britton Whitcomb, Pat
Kendall, $11.95, paperback: 208 pages, McGraw-Hill Trade; 2001, ISBN:
0071363998
Electronic
Resumes & Online Networking, by Rebecca Smith, $13.99,
paperback, 224 pages, Career Press; 2nd edition, 2000, ISBN:
1564145115
The Riley Guide: Resumes
& Cover Letters: Preparing Your Resume for the Internet and Posting it Online
Questions about some of the terminology used in this article? Get more information (definitions and links) on key college, career, and job-search
terms by going to our Job-Seeker's Glossary of Job-Hunting Terms.
Katharine Hansen, Ph.D., creative director and associate
publisher of Quintessential Careers, is an educator, author,
and blogger who provides content for Quintessential Careers,
edits QuintZine,
an electronic newsletter for jobseekers, and blogs about storytelling
in the job search at A Storied
Career. Katharine, who earned her PhD in organizational behavior
from Union Institute & University, Cincinnati, OH, is author of Dynamic
Cover Letters for New Graduates and A Foot in the Door: Networking
Your Way into the Hidden Job Market (both published by Ten Speed Press),
as well as Top Notch Executive Resumes (Career Press); and with
Randall S. Hansen, Ph.D., Dynamic Cover Letters, Write Your
Way to a Higher GPA (Ten Speed), and The Complete Idiot's Guide
to Study Skills (Alpha). Visit her
personal Website
or reach her by e-mail at
kathy(at)quintcareers.com.
And take advantage of all of our free resume
resources, including articles, tutorials, quizzes, and much more!