by Frank Traditi
Companies hire you based on your ability to demonstrate what you can
do for them and how you can solve their problems. While a hiring
manager expects you to have all of the functional skills necessary
for the job, they are much more interested in how you can use your
special abilities to handle the challenges given to you if you were
in the job. The big question is how do you demonstrate this ability
in an interview when they haven't seen you at work yet? The most
effective method is to tell a story.
Often during interviews you'll get the opportunity to highlight your
unique talents. A very effective way to do this is to introduce your
career success stories about how you overcame significant challenges.
You may have suggested a creative idea to handle an employee
performance problem. Maybe you instituted a step-by-step process to
reduce customer complaints. Perhaps your persistence paid off to
close a multi-year contract with the largest customer the company has
ever seen.
All of these actions resulted in great accomplishments throughout
your career. Now you get the chance to tell the story of how you did
it. To help you tell your story in the most convincing way, you need
a simple format to work from. Here's an easy, three-step process to
put the pieces together for your success stories when you get the
opportunity to tell them.
1. Describe the problem or opportunity you faced.
Here you should describe the situation you were up against. It may
have been a special project that you were assigned or a highly
volatile customer issue. Perhaps it was an aggressive sales objective
never attempted before. You're setting up the plot of your story here.
2. What did you do?
How did you deal with the challenge? Perhaps you devised plans,
assigned tasks, coordinated meetings, created a system, or mobilized
a team to tackle the problem. Describe the process, step-by-step, of
how you attacked the problem through to resolution. Remember, you are
explaining and marketing your ability to solve problems.
3. What was the positive result?
Describe, as specifically as you can, the positive outcome of your
actions. How did you save or make money for the company or
department? What changed for the better as a result of your
initiative? Did a difficult communication problem disappear after you
got involved? Did you repair a big customer problem? The more you can
point to specific, bottom-line results, the more convinced a hiring
manager is that you are person for the job.
Another great place to incorporate storytelling is with your network.
When your contacts have an opportunity to refer you to their contacts
or even a potential hiring manager, they can tell your story. A
memorable story shared with a new contact creates a place mark in
their mind about you. That simple connection can help create a new
relationship with someone influential in your career. We've all heard
stories about the service provider who showed up and solved a huge
problem at our homes or offices. It works the same way for job
seekers. Your network is out praising your abilities to their
contacts, and the connection is made.
Questions about some of the terminology used in this article? Get more information (definitions and links) on key college, career, and job-search
terms by going to our Job-Seeker's Glossary of Job-Hunting Terms.
Frank Traditi is the co-author of Get Hired NOW!: A 28-Day Program
for Landing the Job You Want. He is an author, speaker, career
strategist, and executive coach with more than 20 years of experience
in management, sales, and marketing for Fortune 500 companies. Frank
works with talented professionals to design a game plan for an
extraordinary career. For a copy of his free guide "How to Find a Job
in 28 Days or Less," visit
Get Hired NOW!
Have you seen all our Career
Storytelling Tools for Job-Seekers?