New Job-Search Module 6: You as a Product
This assignment comes back around to one of the fundamental points of the
concept of the marketing career journal -- you as a product -- and gets
you to start thinking strategically about your key advantages over other job-seekers.
Read: Building Your
Brand: Tactics for Successful Career Branding and
A Dozen
Things You Must Know About Communicating Your Career Brand.
Read: Steps
for Developing a Positioning Strategy.
Develop: A career positioning strategy for yourself.
Read: Three Levels of Product.
Discuss: Your three levels in terms of attractiveness to future employers -- and methods
for developing and strengthening those levels.
Read: Unique Selling Proposition (USP).
Draft: Your USP -- or what you want to be your USP -- and a career branding statement.
Finalize: A list of potential employers for your job-search. Consider using our
Quintessential Directory of Company Career Centers,
allowing you to go directly to each employer's HR or employment/career section.