This assignment comes back around to one of the fundamental points of the concept of the marketing career journal -- you as a product -- and gets you to start thinking strategically about your key advantages over other job-seekers.

Read: Building Your Brand: Tactics for Successful Career Branding and A Dozen Things You Must Know About Communicating Your Career Brand.

Read: Steps for Developing a Positioning Strategy.

Develop: A career positioning strategy for yourself.

Read: Three Levels of Product.

Discuss: Your three levels in terms of attractiveness to future employers -- and methods for developing and strengthening those levels.

Read: Unique Selling Proposition (USP).

Draft: Your USP -- or what you want to be your USP -- and a career branding statement.

Finalize: A list of potential employers for your job-search. Consider using our Quintessential Directory of Company Career Centers, allowing you to go directly to each employer's HR or employment/career section.