This assignment comes back around to one of the fundamental points of the concept of the marketing career journal -- you as a product -- and gets you to start thinking strategically about your key advantages over other job-seekers.

Read: Building Your Brand: Tactics for Successful Career Branding and A Dozen Things You Must Know About Communicating Your Career Brand.

Read: Steps for Developing a Positioning Strategy.

Develop: A career positioning strategy for yourself.

Read: Three Levels of Product.

Discuss: Your three levels in terms of attractiveness to graduate programs, making sure you know what makes you an attractive product to those graduate programs.

Read: Unique Selling Proposition (USP).

Draft: Your USP -- or what you want to be your USP -- and a career branding statement for after grad school.

Finalize: Your list of potential graduate schools.