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The Quintessential Careers Career Journaling Tutorial... for Career-Changers

 

Career Journal for Job-Seekers Making a Career Change

 

Career-Change Module 6: You as a Product... Career Positioning

 

This assignment comes back around to one of the fundamental points of the concept of the marketing career journal -- you as a product -- and gets you to start thinking strategically about your key advantages over other job-seekers.

 

Read: Building Your Brand: Tactics for Successful Career Branding and A Dozen Things You Must Know About Communicating Your Career Brand.

 

Read: Steps for Developing a Positioning Strategy.

 

Develop: A career positioning strategy for yourself.

 

Read: Three Levels of Product.

 

Discuss: Your three levels in terms of attractiveness to future employers -- and methods for developing and strengthening those levels.

 

Read: Unique Selling Proposition (USP).

 

Draft: Your USP -- or what you want to be your USP -- and a career branding statement.

 

Finalize: Your list of potential career paths.

 

 

 

Lost? Go to the main page of The Quintessential Careers Career Journaling Tutorials.

 

 

Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?

 

Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.

 

 

 

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