This assignment is all about getting you to look at yourself in marketing terms, as well as helping you get to know yourself better through some personality and values assessments.

Describe: Yourself and your situation using marketing terms. (If you need help with the marketing terms, read my article, Using Key Marketing Tools to Position Yourself on the Job Market.)

Take a test (or Two): Complete one or more career assessments and react to the results; be sure to discuss implications for self, major, and career. Follow this link for our list of preferred career assessments.

Read and react: Workplace Values Assessment: Do You Know the Work Values You Most Want in a Job and an Employer -- and Does Your Current Employment Reflect Those Values?

Develop: A list of your core values.

Analyze: The list of potential careers you developed in the preliminary assignment and make notes about each one. Be sure to spend some time thinking about the potential of each career, as well as which ones will get more attention in future journals.

Read: Career Change Do’s and Don’ts.