Please note: On a somewhat infrequent basis, Quintessential Careers asks noted
career experts five questions related to their expertise and publishes the interview
in the current issue of QuintZine,
our biweekly newsletter. Here is one such interview.
In your book, Getting from College to Career, you advise upcoming college
grads both to "embrace" and "overcome" their stereotypes. Can you explain these concepts?
A:
"Embracing your stereotype" refers to the fact that the "I-Am-Ready-To-Take-On-The-World-
Just-As-Soon-As-I-Figure-Out-What-I-Am-Going-To-Do-Next-Year-And-For-the-Rest-of-My-Life"
graduating college student is a well-known American stereotype. Students will hear lots of people saying,
"I remember when I was in your shoes." My advice is to take advantage of their recollections.
Whenever someone asks about your future plans, you can ask for some advice (What do you wish you
had known at my age? What’s your best job-search tip?). As long as you ask politely and with genuine
interest, most people will take a few minutes to help an earnest young person.
"Overcoming your stereotype" refers to perceptions about members of Generation Y. I’ve heard them
called "entitled," "overly confident" and "more interested in Facebook than doing their jobs." Of course
this stereotype isn’t true for everyone, but it is definitely out there. And, just as you can use the more
positive college grad stereotype to your advantage, you can turn the negative impression of your generation
into a huge advantage as well: by not reinforcing this stereotype. If most people -- recruiters especially --
believe that young people are overconfident and somewhat rude, then you can stand out by being
hardworking, respectful, and well-mannered. In fact, one recruiter I interviewed for my book told me that
the number one way entry-level candidates distinguish themselves is simply by being polite.
Q:
What inspired you to write your book? Was there something about your own experience
and observations that led you to believe you had unique ideas for college students
entering the "real world?"
A:
My goal was to write the book I wish I’d had when I graduated from college! I wanted to
answer all of the questions I remember having, all of the questions my younger sister and
brother asked me, and all of questions students ask me in my current business as a career
advice writer and speaker.
I was also inspired by my senior year of college when I was a freshman counselor (resident advisor),
living with and advising a group of freshman students. To this day it was my favorite job I’ve ever had --
and writing my book provided the opportunity to continue this work. As a counselor, I learned that
helping students build confidence and a sense of themselves is just as important as teaching them
specific skills. That’s the attitude I brought to writing Getting From College to Career -- compassion
for this scary time of life and a desire to help each reader find his or her own path and not fixate on
what a recent graduate "should" do. I think of the book’s readers as extensions of the freshmen I
counseled in college.
Q:
What's the one new-grad job-hunting secret you share with students/clients but that may not be widely known?
A:
My favorite job-hunting tip applies to job hunters of all ages, but is especially important for recent
grads. The biggest complaint I hear from recruiters is that students don’t know enough about the
companies to which they’re applying. It’s crucial to be extremely knowledgeable about any company
you want to work for, so you can show that you are a great match for the job you want and ready
to jump right in.
So, my advice is to set up Google news alerts
for any companies on your target list. You will then receive an email whenever that company is in the news,
which will keep you in-the-know about new products or services, company announcements, stock changes,
industry issues and, of course, opportunities. This info is also great to have on the tip of your tongue while
networking in your industry. Bottom line: Today’s job-seekers need to be expert researchers. Thanks to
the Internet, there is no excuse not to be!
Q:
What's the biggest mistake new-grad job-seekers make that your advice could correct or prevent?
A:
I believe that the biggest mistake a job-seeker can make is not to take any action at all.
Lots of students begin to get frustrated or bored, so they sit back, wait for opportunities
and hope for the best. My recommendation is to take at least one action every single day
on behalf of your job search. You never know exactly what action will get you a job, so you
have to try a lot of things to maximize your chances. This mindset will serve you well at every
stage of your career. As long as you’re not standing still, you can rest assured that you’re
moving closer to your goals. Remember the saying that luck is when preparedness meets opportunity.
Q:
We frequently hear from frustrated job-seekers who have submitted lots of job
applications and resumes/cover letters, been called for minimal interviews and
received no job offers. What's your advice for this type of job-seeker, who is
growing increasingly anxious? What can she/he do to improve chances of landing
a new job?
A:
It’s important to step back and reassess if your job hunting efforts don’t seem to be yielding results.
Here are some ideas for discovering the problem…and fixing it!
Mock interview. Mock interviews are usually free at college career services
offices (even for alums!) or you can do one with a trusted friend or parent. Wear your interview
suit, and treat the mock interview like a real opportunity. Then, ask the mock interviewer to provide
you with honest feedback. Are you articulate enough about your skills, experience and goals? Do
you appear to be too shy, too confident, too negative, or too bubbly? Honest feedback about your
interview performance can help you address any problems and ace your next face-to-face opportunity.
Review your resume. Is it the best it can be? Does it clearly state what kind of job you
want and why you are the right candidate for such a position? Is there a glaring typo that you missed?
(Many employers will toss any resume with a misspelling.) You can check your resume with a professional
career counselor, or you can show it to friends, family members or -- best of all -- any contacts you have
in the specific industry where you want to work. Make sure your resume isn’t working against you.
Network. Too many young job seekers conduct their job searches almost entirely online,
which is a big mistake. Seventy to 80 percent of jobs are found through networking, so 70 to 80 percent
of your job search effort should be spent networking. Make sure you are setting up informational interviews,
attending events, joining professional associations, talking to everyone you know, and keeping in touch
with old contacts. As tempting as it is to surf the Web all day for jobs, it’s not as effective as getting out
there and meeting people.
Persist without being a pest. Follow-up is one of the most important elements of a
successful job search. Often getting a job is about timing, so stay on employers’ radar screens. But
instead of saying, “Hi – I’m just calling to follow up,” try to add value in each communication, and follow
up only once every two weeks or so. You can keep in touch with potential employers by updating them
on your situation and any new accomplishments, mentioning relevant articles you’ve noticed that relate to
their company, and attending recruiting events and information sessions where you can reiterate your
interest. And, if someone replies to tell you that you have not gotten the job, it’s OK to politely ask for
some feedback so you can learn from each “no” and improve your chances of a future “yes” someplace else.
Lindsey Pollak is the author of Getting from
College to Career: 90 Things to Do Before You Join the Real World (HarperCollins). She is the coauthor
of two previous career advice books and is active on the college and corporate speaking circuits. Her work has appeared
in Marie Claire, Metro New York newspaper, and DowntownWomensClub.com. Her media appearances
have included The Wall Street Journal, Kiplinger's, NBC Early Today, and Martha Stewart Living
radio. Lindsey is a graduate of Yale University. For more information and advice, please visit
GettingfromCollegetoCareer.com.
