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  • The Career Doctor’s Cures & Remedies:
    "What is a cover letter -- and why is it important?"

    by Randall S. Hansen, Ph.D.

    This article is part of a series from The Career Doctor's Cures & Remedies to Quintessentially Perplexing Career and Job-Hunting Ailments. Read more.

    What is a cover letter? It’s a letter of introduction that highlights your key accomplishments and fit for a job opening. A cover letter adds focus to your resume. Few employers seriously consider a resume that is not accompanied by a cover letter; thus, a cover letter needs to be part of your job-search strategy. Each cover letter must be tailored to each job, each employer.

    Why is a cover letter so important? A resume is of limited value to an employer if he or she doesn’t know what kind of work you want to do. A cover letter tells the employer the type of position you’re seeking -- and exactly how you are qualified for that position.

    Your cover letter can explain things that your resume can't. If you have large gaps in your employment history, reentering the job market or changing the focus of your career, or relocating and conducting a long-distance job-search, a cover letter can explain these circumstances in a positive way.

    A cover letter can serve the same function as the objective statement on your resume, and expand upon it. Some applicants are reluctant to limit themselves by including an objective on their resume. Although it is best for a job-seeker to target the type of work desired as specifically as possible, you may be open to more than one option.

    What are some of the most important tips when writing a cover letter?

    • Whenever possible, address your cover letter to a named individual
    • Grab the reader’s attention by writing an appealing first paragraph
    • Highlight your three to four key accomplishments/skills/experiences
    • Focus on the fit between your qualifications and the job requirements
    • Whenever possible, relate yourself to the company
    • Never include any negative information
    • End your letter by requesting an interview
    • Mention that you will follow-up your letter -- and then do so
    • Cover letters should be kept to under one page; electronic versions even shorter
    • Avoid all types of mistakes, including typos, misspellings, and grammatical errors

    Resources than can help you with your cover letter:


    See a list of all the most common college, career, and job questions -- and Dr. Hansen's solutions.

    Who is the Career Doctor? Learn more, read his current career column, or browse the column archives when you visit the Career Doctor's homepage.

    Randall S. Hansen, Ph.D., the Career Doctor Dr. Randall S. Hansen is a nationally recognized career and job-search expert. He is Founder and Webmaster of Quintessential Careers, as well as publisher of its electronic newsletter, QuintZine. He writes a biweekly career advice column under the name, The Career Doctor. He is also a tenured, professor of marketing in the School of Business Administration at Stetson University in DeLand, Florida. He can be reached at randall@quintcareers.com. Read more about Dr. Hansen.



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