Career Branding Tutorial: You Are the Product

Career Branding Tutorial:
Take Your Career to the Next Level

You Are the Product: Your Career Brand

You are the product.

You need to examine what characteristics, features, and skills make you unique -- and thus stand out among competing job searchers -- in the eyes of employers. These features can include work experience, leadership experience, professional memberships, and, of course, your education and training.

What are your major career accomplishments? If you can't answer that question, fear not because we have a solution. And just so you know, identifying accomplishments is one of the biggest problems most job-seekers have. So, you have the option of reading our accomplishments article or going directly to our job-seeker accomplishments worksheet.

Remember... these unique characteristics that make you who you are -- and especially who you are as a job-seeker -- are what comprise your career brand.

Return to the main page of the Career Branding Tutorial.

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