Career Branding Tutorial: Your Brand Positioning Statement

Career Branding Tutorial:
Take Your Career to the Next Level

Your Brand Positioning Statement

How do you describe a brand in one sentence?

A positioning statement.

A positioning statement is one that separates and differentiates a product from all competing products in such a way that it becomes the top choice of consumers.

A personal positioning statement should identify the one or two things that make the job-seeker unique and valuable to the employer.

Next, we'll go through some steps to help you create your brand positioning statement.

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Career Branding Tutorial: Take Your Career to the Next Level

Your Brand Positioning Statement

A personal positioning statement should identify the one or two things that make the job-seeker unique and valuable to the employer.

Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?

Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.

Career Branding Tutorial:
Take Your Career to the Next Level