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Career Branding Tutorial:
Take Your Career to the Next Level

 

Maximizing Your Distribution Strategies

 

Don't over look place/distribution channels. You can develop a great career brand, but if you don't know how to find and track down job leads, all the other marketing tools you have been working on will be wasted.

 

You need a plan to distribute your career branding information to prospective employers.

 

Here are the most common channels of distribution -- of seeking employment and job leads.

 

Networking. Of all your channels of distribution, your network of personal and business contacts is by far the biggest strength you have -- and the channel with which the vast majority of job-seekers get jobs and learn more about career opportunities. Don't know much about the power of career networking? To learn more about networking, including tips, tools (a detailed tutorial), and other resources, go to this section of Quintessential Careers: The Art of Career and Job-Search Networking.

 

Company Job Postings/Recruitment Advertising. If you have a specific set of companies or a specific geographic location where you would like to live, begin checking out the availability of organization job postings. Don't count on this channel; many jobs that are posted on company job boards are often already filled. To find specific companies, check out our Company Career Centers Directory.

 

Job-Hunting on the Web. One of the hottest trends in employment, though not anywhere near the best method of finding a job. Start with our list of The Top 10 Job Board Web Sites, but also look at niche job boards -- for your profession, industry, and location.

 

Career Fairs and Job Expos. A great networking and job-lead source for students and job-seekers alike is a career fair. A career fair is a chance for a company to meet and screen a large volume of potential job candidates while simultaneously an opportunity for job-seekers to meet and screen a large number of employers. Most colleges have at least one annually, and large metropolitan areas often have several per year. Check out our Career Fair Tutorial, as well as all of our Job Expo and Career Fair Resources.

 

Cold Contacts (also referred to as the hidden market). The great majority of job openings never get posted or advertised, so your goal is to have great timing and a great marketing package. Read this article about cold calling regarding strategies for finding the hidden job market.

 

Alumni. Often an overlooked source, your college's alumni can be a great source of job and career information. You might not have thought about it, but many alumni are in positions to hire fellow graduates. Contact your college's career services or alumni office for more details.

 

Career Services Office. Whether you're currently a college student or an alum, the professionals in your college's career services office should be able to help you in a variety of ways, from helping you with career planning to connecting you with key contacts. Consider reading, It's Never Too Early -- or Too Late -- to Visit Your College Career Office.

 

 

 

Return to the main page of the Career Branding Tutorial.

 

 

Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?

 

Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.

 

 

 

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