Career Branding Tutorial: Your Marketing Mix

Career Branding Tutorial:
Take Your Career to the Next Level

Your Marketing Mix: Keys to Success

The marketing mix is perhaps one of the most well known terms about marketing. It is sometimes referred to as the 4 P's.

The marketing mix elements are the controllable factors that are used to achieve the organization's objectives -- or as it relates to job-seekers, the controllable factors that are used to achieve your job search success -- and includes the product, promotion, price, and distribution (place).

You control your marketing mix:

product -- YOU, including your brand positioning statement

promotion -- job-search communications, including cover letters, resumes, interviewing

price -- what you are worth, including salary and benefits

place -- job-search strategy and network of contacts

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Career Branding Tutorial: Take Your Career to the Next Level

Your Marketing Mix: Keys to Success

You control your marketing mix: product -- YOU, including your brand positioning statement promotion -- job-search communications, including cover letters, resumes, interviewing price -- what you are worth, including salary and benefits place -- job-search strategy and network of contacts

Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?

Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.

Career Branding Tutorial:
Take Your Career to the Next Level

You control your marketing mix:

product -- YOU, including your brand positioning statement

promotion -- job-search communications, including cover letters, resumes, interviewing

price -- what you are worth, including salary and benefits

place -- job-search strategy and network of contacts