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Career Branding Tutorial:
Take Your Career to the Next Level

 

Enhancing Your Career Brand

 

One of the most interesting trends in recruiting, especially for mid-level managers and above, is the "googling" -- researching -- conducted on prospective candidates.

 

Recruiters and employers are using the results of a search on your name to help determine whether you are a viable candidate for the position you are seeking.

 

Don't believe it? According to a study by ExecuNet, three out of four recruiters conduct Internet searches on candidates -- and one in four has dropped candidates based on the results of the search. "Smart hiring managers will always Google their prospective people," says Allison Hemming, president of the Hired Guns, a New York interim-staffing company, in an article on CareerJournal.com.

 

Do you know your Google rating? Go to our search page and find out! For best results, use quotation marks around your name, such as "Randall Hansen" -- and if you have an extremely common name, try also using a middle name or initial, such as "John R. Smith"

 

Next up -- strategies for enhancing your brand!

 

 

Return to the main page of the Career Branding Tutorial.

 

 

Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?

 

Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.

 

 

 

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