Promoting Your Brand Through Elevator SpeechesThere are many situations (such as at job fairs, networking functions, professional meetings, social gatherings) where you'll be able to promote your brand in what career experts refer to as an elevator speech. An elevator speech a 15- to 30-second commercial (sometimes longer, depending on the situation) that job-seekers use that succinctly tells the person you are giving it to who you are, what makes you unique, and the benefits you can provide... some version of your brand positioning statement. For guidance composing a variety of elevator speeches, read this article: The Elevator Speech is the Swiss Army Knife of Job-Search Tools.
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