Career Branding Tutorial: Developing Your Career Brand

Career Branding Tutorial:
Take Your Career to the Next Level

You Are the Product: Developing Your Career Brand

Branding (some call it self-branding, personal branding when talking about individuals) is essential to career advancement because branding helps define who you are, how you are great, and why you should be sought out. Branding is your reputation. Branding is about building a name for yourself, showcasing what sets you apart from others, and describing the added value you bring to a situation.

Branding is the combination of tangible and intangible characteristics that make a brand unique. Branding is developing an image -- with results to match.

What goes into a brand?

name
reputation
quality
performance
appearance
promise of value

Career Branding Tutorial

Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?

Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.

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Career Branding Tutorial: Take Your Career to the Next Level

You Are the Product: Developing Your Career Brand

Branding is the combination of tangible and intangible characteristics that make a brand unique. Branding is developing an image -- with results to match. What goes into a brand?

Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?

Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.

Career Branding Tutorial:
Take Your Career to the Next Level

Branding is the combination of tangible and intangible characteristics that make a brand unique. Branding is developing an image -- with results to match.

What goes into a brand?