You Are the Product: Developing Your Career BrandBranding (some call it self-branding when talking about individuals) is essential to career advancement because branding helps define who you are, how you are great, and why you should be sought out. Branding is your reputation. Branding is about building a name for yourself, showcasing what sets you apart from others, and describing the added value you bring to a situation. Branding is the combination of tangible and intangible characteristics that make a brand unique. Branding is developing an image -- with results to match. What goes into a brand?
Return to the main page of the Career Branding Tutorial. Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?
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