by Randall S. Hansen, Ph.D.
Thanks again for participating in our
Career Branding Quiz.
Successful career branding is the result of an integrated communications plan
that clearly identifies and differentiates your personal brand from your
competition in a way that is credible, memorable, and distinctive.
To be successful in developing and communicating your career brand, you need
clear mission and vision statements, a powerful resume or CV, a
results-driven portfolio, a professional online presence, and a powerful
network of contacts who know your brand value and can communicate it.
In other words, you need all 22 elements of the quiz to have a successful
career brand.
Scoring:
Give yourself 1 point for every 'true' response, and 0 points for every 'don't know' response,
and -1 point for every 'false' response.
19-22 pts. -- Congratulations, the value of your brand is superior (or close to it). You
understand the importance of personal branding and have implemented a great strategy.
15-18 pts. -- You are on your way to making your personal brand highly
valued, but are missing some key elements that must be implemented to improve your brand.
11-14 pts. -- You certainly understand some of the key elements and components
of personal branding, but need to tackle a number of key strategies to fully develop your brand.
Under 11 pts. -- Your personal brand is either weak or underdeveloped. Use the
branding resources
we offer on Quintessential Careers to develop your brand and then take this quiz again.
Don't forget to check out our entire collection of
Tests and Quizzes for Job-Seekers.
Questions about some of the terminology used in this quiz? Get more information (definitions and links) on key college, career, and job-search
terms by going to our Job-Seeker's Glossary of Job-Hunting Terms.
Dr. Randall S. Hansen is founder of Quintessential Careers,
one of the oldest and most comprehensive career development sites on the Web, as well CEO of
EmpoweringSites.com. He is also founder of
MyCollegeSuccessStory.com and
EnhanceMyVocabulary.com. He is publisher of
Quintessential Careers Press,
including the Quintessential Careers electronic newsletter,
QuintZine. Dr. Hansen is also a
published author, with several books, chapters in books, and hundreds of articles. He's often
quoted in the media and conducts empowering workshops around the country. Finally, Dr. Hansen is
also an educator, having taught at the college level for more than 15 years. Visit his
personal Website or
reach him by email at randall(at)quintcareers.com.
