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    Career Branding:
    What's the Value of Your Personal Brand?
    A Quintessential Careers Quiz
    by Randall S. Hansen, Ph.D.

    Do you know your personal career brand image? Do you have a strong sense of your brand message? What's your brand story? If you are looking to advance your career, these are questions you must be able to answer. Your personal brand image -- the value that others perceive you possess in your role in the workforce -- is something you can develop, shape, and control. Branding is what makes you unique -- and better than all your competition in the marketplace.

    If you are still struggling with the personal and career branding concept, you might want to visit this section of Quintessential Careers before continuing: Personal Branding & Career Self-Marketing Tools. So, what's the value of your brand? Take our free quiz and find out!

    Just complete this form. Click on Submit button when ready to send.

    You will receive the answers and a scoring guide via e-mail.

    IMPORTANT: To ensure that you receive a response to this quiz, please be sure to (a) enter your full e-mail address in the space provided and (b) please enter your email address twice to ensure that we get your correct e-mail address. We cannot provide you with feedback if your e-mail address is incorrect or not supplied. Read our Privacy Policy if you have any concerns about providing your email address to us. If you don't want to take this quiz interactively, print out this page and mark your answers. Then go to our Career Branding Quiz Scoring Guide to see if you are a career activist.

     
    Your name:
    Your email address:
    Re-enter your email address:
    Directions: Answer true, false, or not sure to the following statements.

    Note: Get more information (definitions and links) on the terms mentioned in this quiz by going to our Job-Seeker's Glossary of Key Marketing Terms or Job-Seeker's Glossary of Job-Hunting Terms.

    1. I have a finely honed elevator speech that clearly speaks to the attributes that make me unique and better qualified than other job-seekers.
      True
      False
      Not Sure

    2. I have a clearly defined brand positioning statement.
      True
      False
      Not Sure

    3. I track, quantify, and report my key accomplishments to my supervisors and network of contacts.
      True
      False
      Not Sure

    4. I am considered an expert in my field (or am fast approaching that status).
      True
      False
      Not Sure

    5. I have a strong “googleability” rating and online presence.
      True
      False
      Not Sure

    6. I have a clearly defined personal mission statement.
      True
      False
      Not Sure

    7. I have written a vision statement for where I want my career to progress.
      True
      False
      Not Sure

    8. I have a network of contacts who know my brand value and are able to communicate it.
      True
      False
      Not Sure

    9. I know exactly how my personal brand is better than my competitors.
      True
      False
      Not Sure

    10. My brand is consistent with my mission, values, and accomplishments.
      True
      False
      Not Sure

    11. I know the combination of tangible and intangible characteristics that make my brand unique.
      True
      False
      Not Sure

    12. I have a clearly defined target audience for my brand message.
      True
      False
      Not Sure

    13. I have a professional Website that is specifically designed to deliver my brand message and showcase my accomplishments.
      True
      False
      Not Sure

    14. I have written several articles for industry publications in the past year and/or created a respected industry blog.
      True
      False
      Not Sure

    15. I have been quoted several times in industry publications, delivered a speech or presentation to an industry group, and/or made contributions to an online industry discussion board in the past year.
      True
      False
      Not Sure

    16. My brand is clearly presented on my resume or CV.
      True
      False
      Not Sure

    17. I have a consistent brand message that is delivered through multiple sources (resume, portfolio, elevator speech, network of contacts).
      True
      False
      Not Sure

    18. Everything about me (performance, appearance, attitude) speaks to my brand message.
      True
      False
      Not Sure

    19. I solicit feedback about my brand from trusted friends and colleagues.
      True
      False
      Not Sure

    20. I have a mentor who is helping me with my career and personal branding strategy.
      True
      False
      Not Sure

    21. My portfolio (traditional and/or online) demonstrates and communicates my brand identity.
      True
      False
      Not Sure

    22. I have a plan for reducing and eliminating any (real of perceived) negative elements of my personal brand.
      True
      False
      Not Sure



    Don't forget to check out our entire collection of Tests and Quizzes for Job-Seekers.


    QuintCareers.com Founder Dr. Randall Hansen Dr. Randall S. Hansen is founder of Quintessential Careers, one of the oldest and most comprehensive career development sites on the Web, as well CEO of EmpoweringSites.com. He is also founder of MyCollegeSuccessStory.com and EnhanceMyVocabulary.com. He is publisher of Quintessential Careers Press, including the Quintessential Careers electronic newsletter, QuintZine. Dr. Hansen is also a published author, with several books, chapters in books, and hundreds of articles. He's often quoted in the media and conducts empowering workshops around the country. Finally, Dr. Hansen is also an educator, having taught at the college level for more than 15 years. Visit his personal Website or reach him by email at randall(at)quintcareers.com.


    Enhance Your Brand! Find all the great tools and resources for developing your personal career brand, as well as key self-marketing technqiues to get hired or promoted, that we offer at Quintessential Careers: Personal Branding & Career Self-Marketing Tools.



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