From time-to-time, as we receive career-related and job-hunting audio products from
publishers, the staff of Quintessential Careers will review them to help you make
better decisions about the best products to use in your career and job search.
It's nice to have good "how-to" information in audio form so you can
listen to it and gain knowledge while engaged in an activity, such as
driving, where it's impossible to read. That's what career
facilitator Kathy Condon of Vancouver, WA, has provided with her
audio program, "Connect with People: It's the Little Things," which
covers many of the basics of networking and is available in audiotape
or CD format.
Condon asserts that no difference exists between networking socially
and networking for career or business reasons. Her audio
presentation, she explains, evolved from a community-college class in
which she faced a new challenge each semester in convincing her
students that networking is for everyone and works in virtually all
situations. Networking is, after all, about building relationships,
she says, and everyone can do that.
Condon's voice is not exactly one that was born for audio
presentations, but at the same time, her folksy twang makes her
presentation conversational and accessible; she doesn't sound as
though she's reading from a script. The two-hour audio session
contains lots of excellent nuggets about networking -- indeed, the
"little things" that even practiced networkers may not have thought
of:
It's impossible to become good at networking unless you read the
newspaper. From tiny blurbs in the local paper's business section to
large display ads listing major networking events, newspapers provide
a wealth of information about where to go to build relationships. The
Sunday paper is particularly indispensable, Condon says (although in
the Orlando area, where I live, the Monday business section is the
best source for networking events).
Would-be networkers should seek out events that are fun. Condon
favors service clubs, such as the Lions, Kiwanis, and Rotary because
these organizations always provide a program offering information you
can't get elsewhere. Of course there are groups for the explicit
purpose of networking, but Condon also suggests children's sports
events, Toastmasters, and the local Chamber of Commerce.
A "contact card" is a must, Condon says, referring to a card
that's like a business card but not called a business card since not
everyone is associated with a business or holds a job. Condon advises
everyone from a 14-year-old babysitter on up to have a supply of
contact cards.
Always RSVP when you are invited to an event where networking
might take place. Organizations keep lists of those who have made
reservations, and the group's honchos will get to know you if you
RSVP (plus, it's just good manners).
At networking events, wear attire that will make you feel
comfortable and confident.
Don't try to meet too many people at an event, Condon advises.
If you limit yourself to three people, you'll really learn about the
people while also making a more lasting impression than if you were
trying to meet as many people as possible in the time allotted.
It's better when you have the opportunity to create your own
name-tag because pre-made tags tend to contain too much information
in type that is too small to be read at a glance. If you make your
own, you can write your name (first name only, Condon advises) in
large, easily seen letters. Place the tag on your right side so it
will catch the eye as you are shaking hands with your contacts.
To approach people at a networking event, veer toward the right
side of the room. Go up to someone standing alone because that person
probably feels awkward and will welcome your attempt to reach out.
Always extend your hand for a handshake with every new person
you meet. Doing so makes the people with whom you shake hands feel
important. (Credit goes to Condon for effectively teaching
handshaking in an medium -- audio -- where thelistener has no visual
aids to refer to.) Condon also suggests standing up to shake hands if
someone extends a hand to you and you are initially sitting, as well
as standing up when you are introduced.
Condon's secret-weapon icebreaker question for when you meet
someone new is "What great thing happened to your recently?" While it
may seem like an odd question, it works well because it forces your
contact to think positively, feel good about himself or herself, and
most likely break into a smile.
Other effective icebreaker questions include:
For women: "Is there a story behind that [pin, brooch, bracelet,
necklace, or other piece of jewelry]?"
For men: "Is there a story behind that tie?"
It's also nice to compliment attire by saying something like "What a
great color for you!"
The trick for breaking away from a conversation with one contact
so you can move onto the next one is to again extend your hand, and
say, "It was great to meet you; may I have your card?" Later, Condon
suggests, write notes about each contact on the back of that person's
card so you'll readily remember them.
The transitions from one topic to the next are not always clear in
Condon's presentation, but the 10 sections of the presentation are:
Introduction
Finding Networking Events
Steps to Take at an Event
You are at the Event
Shaking Hands
Conversation Openers
Breaking Away
Follow Up
Keeping Records
Closing
Condon overuses a few pet expressions ("You know what?" "Without a
shadow of a doubt," and "What happens is..."), but the value of the
information she imparts far outweighs any repetitiveness. Her tips
and insights, presented in a refreshing manner, will get anyone
started in effective networking.
Note: Read
our Q&A with Condon, part of our Q&A with Career & College Experts
section of Quintessential Careers.