Understanding Your Target MarketWhat is a target market? Target Market: people who you want to use your products or services; people most likely to buy your brand over competing products/services. The critical element here is identifying the people in your target market. Typically we use demographics -- things like age, income, gender, education, etc. -- to describe these folks, but we could also use things like lifestyles or the benefits they seek/get from using our product. One other thing to consider. Are your customers -- your target market -- going to be local or global?
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