Job-Hunting Tools:

  Search for Jobs
  Corporate Job Sites
  Order a New Resume

  Career Tools:

  Content Index
  Career Resources
  Career Tutorials
  Job-Search Samples
  College Planning
  Job/Career Bookstore
  Search this Site

  Career Categories:

  Career Networking
  Personal Branding
  Resumes and CVs
  Job Interviewing
  Salary Negotiation

 

Business Plan Tutorial:
Tools to Help You Launch Your Own Business

 

The Marketing Mix for Your Business

 

The marketing mix is one of the fundamental tools of marketing. The marketing mix -- sometimes referred to as the 4 P's -- includes the product, price, promotion, and place (distribution).

 

1. Product

• Goods/Services provided
• Individual items vs. bundled items
• Breadth vs. depth of items

 

2. Price

• Set vs. variable prices
• Customary (industry standard) prices
• Pricing strategies (odd pricing, peak load, discounts)

 

3. Promotion

• Traditional: advertising/public relations
• Tools beyond Yellow Page ads
• Tools beyond advertising
• Direct mail/Direct email
• Guerilla/viral marketing tactics
• Social media marketing

 

4. Place/Distribution (for Goods)

• Sold direct (own store, Website) or through distributors
• Types of retailers used (small, category, supercenters)
• Physical handling of product from manufacturing to store

 

 

 

Lost? Go to the Map of the Business Plan Tutorial: Tools to Help You Launch Your Own Business.

 

Have you checked out the rest of the great Entrepreneur & Entrepreneurial Resources offered on Quintessential Careers?

 

 

Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?

 

Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.

 

 

 

Find a New Job

What:

Where:

jobs by