A Customer Value Statement (also sometimes referred to as a Customer Value Proposition) describes the actual benefit(s) to the customer from your products and services. You must create one for each of your brands.

How do you create a customer value statement?

• Develop full understanding of the benefits that target customers value
• Need complete understanding of benefits provided by your products or services -- relative to competitors’ benefits
• Serves as an answer to the customer’s question “Why should I buy your brand (services)?