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Business Plan Tutorial:
Tools to Help You Launch Your Own Business

 

Creating Your Customer Value Statement

 

A Customer Value Statement (also sometimes referred to as a Customer Value Proposition) describes the actual benefit(s) to the customer from your products and services. You must create one for each of your brands.

 

How do you create a customer value statement?

• Develop full understanding of the benefits that target customers value
• Need complete understanding of benefits provided by your products or services -- relative to competitors' benefits
• Serves as an answer to the customer's question "Why should I buy your brand (services)?"

 

 

 

Lost? Go to the Map of the Business Plan Tutorial: Tools to Help You Launch Your Own Business.

 

Have you checked out the rest of the great Entrepreneur & Entrepreneurial Resources offered on Quintessential Careers?

 

 

Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?

 

Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.

 

 

 

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