Business Plan Tutorial: Business Mission Statements

Business Plan Tutorial:
Tools to Help You Launch Your Own Business

Business Mission Statements

Most businesses have some form of mission statement -- whether they know it or not. For example, other names for a mission include: founder's philosophy, statement of purpose, business philosophy. An organization's mission describes its fundamental purpose and overall philosophy. Note: A mission statement (what we are) is different than a vision statement (what we want to become).

Other ways to think about a mission statement as you begin to write one include:

Answers the question, "What business are we in?"
Provides thrust and direction to the organization.
Must be market-oriented (focusing on the problem the business is solving), not product-oriented.
Should be realistic and attainable... ambitious, but not impossible.
Should motivate employees and other stakeholders.

Why is a mission statement important?

Provides thrust and direction to the organization.
Cornerstone of all strategic planning.

As you begin to work on your company's mission statement, remember that it is best to keep it to an actual statement -- concise and to the point, and something that can be easily remembered.

Here are some sample business mission statements.

Lost? Go to the Map of the Business Plan Tutorial: Tools to Help You Launch Your Own Business.

Have you checked out the rest of the great Entrepreneur & Entrepreneurial Resources offered on Quintessential Careers?

Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?

Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.

Find a New Job

What:
Where:
jobs by

Job-Hunting Tools:

Career Tools:

Career Categories: