Developing a brand -- a brand name -- for your product or service is important because consumers relate to brands, and, ideally, the brand name relates to the promise of your product or service.

Just as with the name of your business, you'll need to be thorough in investigating possible brand names -- certainly if the brand name(s) is different than your company name.

The name you choose for branding can be anything -- a word, a group of words, or a group of letters -- but ideally should be easy to remember, easy to say, and give the user some idea of the benefit of the product or service.

Some examples of good brand names: