Quintessential Careers Press:
The Quintessential Guide to Words to Get Hired By
Chapter 5: Powerful Verbs
Page 159
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Weak: Used technical and fundamental analysis techniques to manage and trade futures portfolio.
Why it's weak: You can usually zero in more directly on a better verb.
Better: Successfully called on major insurance companies and presented firm's technical capabilities.
Weak: Gave effective presentations to diverse audiences.
Why it's weak: "Gave" is just not a very dynamic verb.
Better: Delivered effective presentations to diverse audiences.
OR: Effectively presented sales pitch to diverse audiences.
Weak: Was a writer for a catalog company.
Why it's weak: A more colorful and descriptive alternative to the verb "to be" is almost always available.
Better: Wrote effective copy for catalog company.
Weak: Did a business plan as part of a class project.
Why it's weak: Again, a more colorful and descriptive alternative to the verb "to do" is almost always available.
Better: Created a business plan as part of a class project .
Don't turn perfectly good verbs into nouns.
Weak: Aid in development and implementation of dealer Web site.
Why it's weak: "development and implementation of" is a wordy noun phrase.
Better: Aid in developing and implementing dealer Web site.
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