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Conversely, some effective ways to begin your objective statement include:
OBJECTIVE: To double or triple the sales of manufactured goods sold to accounts with national distribution.
Wow! What employer wouldn't be attracted to that objective? But it's ultra-risky because if you make a claim like that, you'd better be able to deliver.
OBJECTIVE: Administrative management position with opportunity to maximize profits by minimizing duplication of effort, by organizing and prioritizing activities by objectives, and by building high morale and a productive staff.
The message is good, but this objective is just way too wordy. We'd save some of this verbiage for the Profile or Summary section.
OBJECTIVE: No matter what the industry is, I can get things done well, done on time, and done right the first time.
Some employers would probably love the above objective, while others would be utterly turned off. It's just a little too glib and is therefore risky. And the phrase, "No matter what the industry is" suggests a lack of direction.
Now that we've seen risky and downright bad objectives, let's look at the right way to write one.
A specific objective is always better than a vague or general one, and you can rarely go wrong with an objective statement that's perfectly straightforward - simply the title of the position you're applying for, which can be adjusted for every job you apply for.
You can also embellish the position title with verbiage telling how you'll benefit the employer, following a formula such as these:
Objective: To contribute strong ________ skills and experience to your firm in a [name of position] capacity.
Objective: To contribute strong ________ skills and experience to [name of firm] in a [name of position] capacity.
Objective: A position as a/an [name of position] in which I can contribute strong ________ skills, background, and abilities in _______ with a special interest in _________.
Objective: A position as a/an [name of position] in which I can contribute strong ________ skills, background, and abilities in _______ emphasizing _________.
Objective: To contribute _________ talent and skill to directly impact the success of your organization.
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