Quintessential Careers Press:
Surefire Resumes for New Graduates and Other Entry-Level Candidates
Introduction: New-grad Resumes and Cover Letters as Marketing Tools
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OK, you're graduating from college soon -- or you've already graduated. Or perhaps you seek an entry-level job without a degree. Time to give your resume and cover letter a checkup to ensure they are as powerful as they can be. Or, if you have never developed a resume and cover letter, there's No time to lose in doing so. First, let's look at the purpose of a resume and cover letter.
Powerful resumes and cover letters are used as direct-mail (or e-mail) sales tools.
It's important to remember the purpose of a resume and cover letter. They don't have to perform the task of getting you a job since very few people are hired sight unseen. All they have to do is get you an interview. So the primary mission of a resume and cover letter is arouse the reader's interest and sell yourself enough so that you get asked to meet with the employer.
The Purpose of Resumes
Your resume is a key job-hunting tool used to get a job interview. It summarizes
your accomplishments, your education, as well as your work experience, and
should reflect your special mix of skills and strengths.
A resume -- even the best resume -- will not get you the job; you'll need to convince the employer during the job interview. The resume is simply a marketing tool to get you into the door.
A resume is a statement of facts designed to sell your unique mix of education, experience, accomplishments, and skills to a prospective employer. Never lie or stretch the facts; do not get creative when identifying your job titles, dates of employment, or accomplishments. On the other hand, do not be modest; be clear about successes and accomplishments -- and quantify whenever possible.
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