Quintessential Careers Press:
Surefire Resumes for New Graduates and Other Entry-Level Candidates
Chapter 7: Strive for Readability
Page 65
A similar trick applies to using HTML commands called meta tags
in creating a Web-based resume. The "description" command, for
example, gives you up to 150 characters to provide a description of
your document. Make sure you use words that highlight your experience
and skills. The "keywords" command gives you limited space to enter
critical keywords. Be sure to use keywords that you think employers
and recruiters might use in searching for the position you are
seeking -- and make sure those keywords are also listed at least once
(perhaps in a "key accomplishments" section) in your resume. Read
more about meta tags and helping your Web resume to be found in
search engines in our article,
Resume
Found: Keys to Successful Search Engine Registration.
Do some test runs of the formatted print resume you intend to
send to employers as an attachment by sending it to the computers of
a few friends to see if the formatting is consistent from computer to
computer. Try to find testers who each have different versions of
Windows (2000, XP, Vista), as well as a tester or two using Mac OS.
It's best to include your cover letter in the body of your
e-mail rather than as an additional attachment because some systems
can't handle multiple attachments. More about e-mailing cover letters
later in this chapter.
Use a specific subject line in your e-mail when transmitting
your e-resume, suggest Kendall and Whitcomb. The subject line might
include the reference number for the job, your name, the name of the
position, and a concise keyword-oriented selling point about you.