Quintessential Careers Press: Surefire Resumes for New Graduates and Other Entry-Level Candidates Chapter 2: Forget About the One-Size-All Resume and Cover Letter Page 10 Headlines and Branding Statements A "headline" atop your resume usually identifies the type of ad you seek. A branding statement is a punchy "ad-like" statement that tells immediately what you can bring to an employer. The headline and branding statement are often used in combination, as shown in some of the examples that follow: Previous Page Next Page Back to Surefire Resumes for New Graduates and Other Entry-Level Candidates Index Page