The continual shifting of the cast of characters within organizations forms the basis
of a model that I call the Communication Change Continuum in Organizations.
Organizations are dynamic; they undergo constant flux and change. Individuals within organizations can facilitate change, ease the stress of change, and help achieve organizational goals by effectively communicating with other individuals within the organization through storytelling.
Change is both a cause and effect of employee turnover. The exodus of employees from changing organizations creates the need for new individuals to enter. Before their departure, however, these employees have gained skills to enable themselves and the organization to cope with and communicate about change. They then have the opportunity to communicate -- through stories -- the applicability of their change skills to new employers.
Since change is a pivotal constant in organizations, individuals passing through organizations inevitably experience change and then exit organizations better equipped with change skills to begin the cycle anew. The effectiveness with which they communicate their newly gained change skills can be a key factor in their success in entering new organizations. Storytelling can be valuable way to communicate change skills.
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