Quintessential Careers Press:
The Quintessential Guide to Storytelling that Propels Careers
Chapter 6: Cover Letters That Tell a Story
Page 68
Stories detailing problems you’ve solved for your employers:
My analytical skills have contributed to my ability to solve challenging problems. At FoodAmerica,
for example, sales quotas were not tied to financial objectives. I applied my creativity to devising a
sales-forecasting system in which order files could be integrated with shipments and invoicing files,
and SAS reports could be prepared each morning. I arranged for SAS reports to be e-mailed to each sales
unit so all parties could see the sales status daily, ensured that the system tied sales quotas to
financial objectives, and added a trend projection expert system to forecast which products would not
make their objectives. This report contributed significantly to the successful startup of the Mighty
Macaroni product line.
As a consultant at Connor Associates, I have proven myself as a team leader. For example, when
the mainframe computer crashed last summer, and we lost months of crucial data, I motivated team members
to pull extra shifts to duplicate the work in just a few weeks.
My broad-based background enables me to adapt well to building client relationships. In my current position,
for instance, I identified and resolved customer issues with a computer manufacturer, resulting in a $1M contract.
Not only did my company win the contract, but its management expressed the organization’s satisfaction by
providing excellent word-of-mouth promotion of our services to its subsidiaries.
Stories describing other accomplishments and successes. The story of your past performance shows
that you are the best value choice for the employer because you’ve achieved the same kind of results the
organization seeks, says Robert S. Frey, Senior Vice President at RS Information Systems, Inc. (RSIS),
whom I interviewed for this book. Tell stories that vividly show how you’ve made a difference for your
past employers:
In my most recent music-industry position at BMG, I maintained $1 million project budgets and
helped boost the record sales of artists such as Clay Aiken, Taylor Hicks, and Carrie Underwood.
With great efficiency and productivity, I can oversee budget creation and negotiation for video
and photo shoots, hire creative staff, and function as the liaison among artists, their management,
and the label.
My immersion into the world of business and finance at Global Financial Advisors has prepared me
for business consulting. As a rising adviser who regularly cold-called CEOs and owners of successful
Atlanta corporations to persuade them to meet with me, I banked my success on the ability to think
creatively, conceptualize on many levels, and communicate crisply. I effectively explained the value
my firm could provide and demonstrated my competency in tax, legal, insurance, and investment realms.
I helped clients understand complex ideas in simple terms, motivated them to action, and then collaborated
with a team of Global associates to implement our ideas.
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