Quintessential Careers Press:
Job Search 2.0: Advancing Your Career Through Online Social Media
Introduction: The New Job Search Is All About Relationships
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The millennials' thirst for media is fueling efforts among employers to, for example, put up on their Web sites video of what it's like to work at their organizations. Companies like Goldman Sachs offer videos of what various aspects of working for the organization are like. Presenting videos about companies, jobs, and careers in a big way is CareerTours, offering more than 600,000 videos. In the audio realm, Walgreen's is using podcasts for recruiting, Sullivan says.
Just as Millennials increasingly expect marketers to sell products to them though new forms of media -- social media, text messages, Internet ads -- they expect employers to sell them on working for them through employer Web sites. They expect info-tainment from employers, says Bernard Hodes Group, which provides recruitment advertising, employer-branding, staffing solutions.
In the broadest sense, the future focus for both job-seekers and hiring decision-makers will be on establishing and building relationships. This book is intended to guide you through this relationship-driven second revolution in online job search and help you navigate all the aspects of Web 2.0 that relate to your quest for a job.
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