Quintessential Careers Press:
Job Search 2.0: Advancing Your Career Through Online Social Media
Chapter 5: Blogging for Jobs, Visibility, and Employer Research

Page 63

Blogging, especially in certain tech-leaning industries, and commenting on the blogs of others is another social-media route to getting known for your expertise.

NetLingo, the Internet Dictionary, defines a Weblog or Blog a "frequent, chronological publication of personal thoughts and Web links. A blog is often a mixture of what is happening in a person's life and what is happening on the Web, a kind of hybrid diary/guide site, although there are as many unique types of blogs as there are people." Like a personal Web site, a blog can enable people to find you. Seems like everyone is blogging these days, and that includes job-seekers and recruiters. Consider starting your own blog to raise your visibility to employers and help them get to know you. Blogs provide the opportunity to reveal your personality and talents.

Job-seekers can use blogs to build their personal brand. Writing for MarketingProfs.com, Debbie Weil says that "if ever there were a perfect tool for the job hunter, blogging is it." Weil advises blogging about a topic you're passionate about, writing short and frequent entries, ensuring correct grammar and no misspellings, organizing your blog well, and including key contact information so employers and recruiters can find you. "Blogologist" Alex Halavais suggests blogging with the idea of attracting people in the same profession, as well as reading and commenting on other blogs.

Blogging is still seen as a both a way to demonstrate expertise -- even to be seen as a thought leader -- and learn more about and connect with employers. Despite occasional murmurings that blogs are on the way out, the prevailing wisdom is that they are going strong and remain valuable tools for job-seekers. Marilyn Gardner quotes marketing professor Scott Testa in an article on blogging in the job search: "In today's job market, you really have to do things that differentiate yourself from others. Having a blog allows you to communicate to the world your insight and your knowledge." Gardner points to Testa's contention that "those who write about subjects related to their occupation are more likely to secure positions."


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