Quintessential Careers Press:
Job Search 2.0: Advancing Your Career Through Online Social Media
Chapter 3: Building a Digital Presence, Making Yourself "Findable," and Optimizing Your Presence for Search Engines
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Do submit your site to the major directories and some smaller directories. (Especially do submit your site to the Open Directory Project.) And do consider developing a list of key search engines and hand-submitting new pages from your site to them regularly. (You could also use a submission service if you prefer -- but choose one that hand submits also.) Especially do submit your site to Google, Live Search, and Yahoo!.
Don't keep submitting the same pages to the search engines. Do submit your page and then wait for the results. If you regularly add new pages to your site, you will eventually train the spiders and crawlers to visit your site without your request.
Do use other resources to build your reputation and value, such as social media sites -- including social networking and social bookmarking sites -- as well as blogs, forums, and online communities. But don't spam these sites with just the link to your site; instead, get actively involved with a manageable number of them to build your digital presence.
Don't forget that content is still king on the Web. So do create relevant articles for your site -- as well as for industry sites and blogs and online article directories.
Review the SEO and Web publishing terms used in this article in Marketing Your Website Glossary: SEO, SMO, SEM Terms.
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