Quintessential Careers Press:
Job Search 2.0: Advancing Your Career Through Online Social Media
Chapter 3: Building a Digital Presence, Making Yourself "Findable," and Optimizing Your Presence for Search Engines
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Do conduct research on employment job postings to find and utilize keywords and keyword phrases related to your current and next job -- and then create content around these keywords to describe yourself and your expertise.
Don't rely on someone else to create or run your Website or blog -- unless you can contact them at any time to change and update the content on your site.
Do develop strong, current, and unique content that is both keyword-rich and helps build your online brand. At a minimum, do include an index page that highlights your key value proposition and short bio, as well as a page with your current resume. Do consider adding additional content, such as an online portfolio and career-related articles and white papers. (To the search engines and directories, at least, content is still king, thus creating a valuable knowledge base is essential to SEO.)
Don't create 20 junky pages for your site, when you could produce 10 great ones. Remember that it is not the quantity of your site, but the quality.
Do utilize the title, meta tags, and image "alt" command to optimize your Web pages with two or three keywords -- or better, keyword phrases -- that are specific to each page of content.
Don't fall victim to the many, many "SEO experts" who claim they can get your site into Google, Yahoo!, and others immediately. There are no SEO guarantees and anyone who tells you so is out to take your money.
Do create and implement a linking strategy with your friends, colleagues, and others in your profession. Don't use link-generating software that spams other site owners; send the emails yourself.
Don't take shortcuts and don't practice any unethical SEO strategies, such as keyword stuffing, using link farms, hiding keywords at the bottom of your pages, or faking links to your site.
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