Quintessential Careers Press
The Quintessential Guide to
Job Search 2.0: Advancing Your Career Through Online Social Media
ISBN-10: 1-934689-08-4
ISBN-13: 978-1-934689-08-0
Through the use of a variety of online tools -- blogs, wikis, social-networking sites, micro-blogging sites,
portfolios, podcasts, Youtube videos, and more -- individuals, especially younger people, are socially
constructing their identities in ways unimagined a dozen or so years ago.
Where a dedicated careerist of old constructed a job-seeking identity through a resume and a few other
printed materials disseminated to audiences that seem puny by today's standards, postmillennial upwardly mobile types
are establishing their career identities to vast global audiences using the tools of the so-called Web 2.0, defined in part
by Web guru Tim O'Reilly as comprising an "architecture of participation." The concept of Web 2.0 "suggests that everyone ...
can and should use digital media to express and realize themselves," writes Andrew Keen in The Daily Standard.
The Quintessential Guide to Job Search 2.0, published by the trusted career experts at Quintessential Careers,
provides six chapters to guide you through the next revolution in online job search. Since job boards, vestiges of the
first revolution in online job search, should still be part of the job-seeker's toolkit, this book helps you navigate those
while also considering the future of job boards. The book looks at building your personal brand, teaches you to make the
most of social-media venues in the job search, guides you in creating a digital presence, suggests you consider blogging, and
discusses ways to integrate multimedia elements into your job search.
Introduction: The New Job Search Is All About Relationships.
The interconnectedness whose seeds are currently being planted with online social networks are expected to
continue yielding an environment of interrelationships. This new relationship-based approach is changing the rules
of job search. Learn more about the background of the second revolution in online job search that inspires this book --
and how you can capitalize on it.
Read the Introduction
now.
Chapter 1: Personal Branding Is the Foundation of the Web 2.0 Job Search.
To make the most of Job Search 2.0, you first need to master personal branding. Branding is essential to career
advancement because branding helps define who you are, how you are great, and why you should be sought out.
Read Chapter 1 now.
Chapter 2: Making the Best of Job Boards While They Are Still Around.
Though job boards will likely be gone within the next 10 years, many job-seekers still use them. This chapter
provides tips on getting the most out of them and dealing with some of the problems associated with them.
Read Chapter 2 now.
Chapter 3: Building a Digital Presence, Making Yourself "Findable," and Optimizing Your Presence for Search Engines.
Digital presence, "findability," and search-engine optimization (SEO) increasingly are standard operating tools for job-seekers.
Learn how you can implement these tools in your job search.
Read Chapter 3 now.
Chapter 4: Social Media and Micro-blogging to Pump Up Job-Search Networking.
Social-networking, people-finding, and micro-blogging participation are becoming critical to the job search.
Find out how to use these techniques effectively.
Read Chapter 4 now.
Chapter 5: Blogging for Jobs, Visibility, and Employer Research.
Blogging can help you get noticed in your career field, while reading blogs can help you learn about employers and
vacancies. You can even use your blog as a resume. Learn how to make the most of blogging.
Read Chapter 5 now.
Chapter 6: Integrating Multimedia Into Your Job-Search Communications.
Video resumes? Photos? Podcasts? Slideshows? Discover what role these media can play in your job-search communications.
Read Chapter 6 now.
Appendix: Job-Search 2.0 Resources.
Learn more about applying Job Search 2.0 principles to your search.
Read the Appendix now.
