Quintessential Careers Press:
The Quintessential Guide to Finding and Maximizing Internships
Chapter 8: Internship Case Study
Page 50
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Davis got the new learning experience she sought. "This internship was just what I needed to balance my marketing knowledge," she says. "It actually spurred my interest in media relations, which turned out to be a big part of my plans for the future. For someone looking to find where they fit in the marketing world, this is a great position. I get to work with event planning, I use Photoshop almost daily to come up with designs for clients, and I'm learning how much goes on in journalism and different industries our clients work in. It's a great place for well-rounded experience."
Davis' experiences at the firm were less satisfying during the spring 2008 semester than during the subsequent summer. "Somewhere along the line of this position, while I was working 20 hours a week during the school year, I got bored," Davis explains. "It was hard for everyone because we all wanted to give me more responsibility, but there just weren't enough hours in the week." In contrast, though, Davis says, "working full-time over the summer brought all sorts of new challenges. Recently, I've been meeting with clients, developing contact lists and putting together press materials for various client opportunities. The best part thus far came last week when I was asked to become a full-fledged team member for one of our client projects. It sounds lame, but involves pitching media contacts and developing relationships to ensure a smooth well-publicized launch of a new product. It's easily the biggest responsibility I've had at any internship."
In fact, Davis believes the internship "will be a great after-graduation bargaining chip. A few consecutive months in a professional environment with important responsibility doesn't seem like a simple 'I make coffee runs' type of internship. I think I'll be able to sell my experience here as a first job."
In looking back at all her internships, Davis says that "surprisingly, my non-music related internships have been my favorites. It's so much easier to actively participate and learn without feeling alienated in non-entertainment jobs, mostly because the egos are much smaller."
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