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  • QuintZine
    A Career and Job-Hunting Newsletter
    Volume 10, Issue 12 ISSN: 1528-9443 December 14, 2009
    What You'll Find: Career Networking Issue
    • Notes from the Editor
    • Feature Article: Career Networking Assessment for Job-Seekers
    • Special Features: Top 5 Career Networking Strategies for New College Grads and Entry-level Job-Seekers AND Top 5 Career Networking Strategies for Established Job-Seekers
    • Bonus Feature: Take Control of Your Personal Branding
    • Quintessential Reading: QuintZine's Review of Career Books: Me 2.0
    • Quintessential Site: Featured Career Web Site of this Issue
    • Latest Additions: What's New on Quintessential Careers
    • Q TIPS: Quick and Quintessential Tips to Guide Your Job Search

    Editor's Note: About this Issue...
    This issue is about the most effective form of job-hunting: Networking -- with a smattering of personal branding.

    Why personal branding with networking? As Wendy Terwelp writes in our third Q-TIP in this issue, you need to know yourself and your brand when you're networking. That self-knowledge enables you to seek out groups with whom to network that are a good fit with your brand and personality. You want to network with people who "get" you.

    Publisher Dr. Randall S. Hansen offers an assessment in this issue that enables you to evaluate your networking situation.

    In separate articles, I've provided five networking strategies for two kinds of job-seekers. One article targets new college grads and entry-level job-seekers, while the other is aimed at established job-seekers.

    Contributor Rob Swanson suggests ways to take control of your personal brand, and I review Dan Schawbel's book on branding for Gen Y, Me 2.0.

    We wish our readers celebrating various holidays this time of year a lovely holiday season and a peaceful, empowering new year.

    Check out job listings and post your resume on our job-search portal.

    --Katharine Hansen, Ph.D., Master Resume Writer, Credentialed Career Master, Certified Electronic Career Coach, and editor at kathy(at)quintcareers.com



    Feature Articles: Career Networking Assessment
    Career Networking Assessment for Job-Seekers: A Quintessential Careers Quiz

    by Randall S. Hansen, Ph.D.

    Creating and maintaining relationships with others is an essential tool for all job-seekers. Your network of contacts can assist you with career advice, resume assistance, and job leads. More jobs are found through networking than all the other job-search methods combined.

    So... how well do you network? Take our no-cost career networking assessment for job-seekers.


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    Special Features: Top Networking Strategies
    Top 5 Career Networking Strategies for New College Grads and Entry-level Job-Seekers
    and
    Top 5 Career Networking Strategies for Established Job-Seekers

    by Katharine Hansen, Ph.D.

    Would you like to know how to get the most bang for your networking buck? Want to know the five very best networking strategies for new college grads and entry-level job-seekers? Read the top five strateies here.

    And the five very best networking strategies for established job-seekers? Read the top five strateies here.


    Bonus Feature: Your Personal Branding
    Take Control of Your Personal Branding

    by Rob Swanson

    Corporate branding is often the most misunderstood marketing tool in universal use. Brands fail when the company mistakes the visual image for the actual brand, missing the fact that the "brand" is the client's corporate experience not the icon that is supposed to represent it. (In the same manner, communicating the brand throughout the company does not mean changing the letterhead; it means training the employees to match the implied promise of the visual brand.)

    Personal Branding often falls into the same trap. An executive once told me that his "personal brand" was Armani suits with a power tie and Gucci shoes. A personal brand is not put on like a coat (and it is certainly not a coat). A personal brand is what a person does consistently with effectiveness.

    Everyone has a brand. It's not a matter of creating one; too often it's a matter of rehabilitation instead of establishment. Your first goal, then, is to know where you're starting from.

    That starting point, and much more, are detailed in our article.



    Quintessential Reading:
    Me 2.0: Build a Powerful Brand
    to Achieve Career Success

    Reviewed by Katharine Hansen, Ph.D.

    Me 2.0: Build a Powerful Brand to Achieve Career Success book cover Me 2.0: Build a Powerful Brand to Achieve Career Success, by Dan Schawbel, $16.95. Paperback. 236 pages, 2009. Kaplan. ISBN-13: 978-4277-9820-6

    Dan Schawbel is one of those people who makes you wonder how he does it all. He's constantly writing blog entries for his Personal Branding Blog, lining up guest writers, interviewing folks about personal branding, speaking in public, and maintaining a highly active presence on social-media venues. The fact that Schawbel is relatively young -- still in his 20s -- makes his relentless activity is all the more remarkable, especially given Gen Y's reputation for a less-than-stellar work ethic.

    He has positioned himself as the leading personal-branding expert for Generation Y and targets that group in the book, although readers of all ages can get something out of Me. 2.0.

    My wish list for the next edition of Schawbel's book includes more discussion of storytelling. I content that one's personal story is a key component of one's brand, but story gets only a tiny mention in Me 2.0.

    To see the top 10 things I learned from Me 2.0, read our full review.

    Check out all our book reviews.



    Quintessential Careers Site: Ning
    Quintessential Site Award Ning

    In our two special-feature articles this issue, we mention "Hansen's Online Social-Media" Formula," which recommends the minimum collection of social-media sites a careerist needs to belong to to have an effective online presence. Niche networking sites are part of this list. But how can you find a niche networking site in your field?

    A great place to start is Ning, a social platform for the world's interests and passions online, boasting more than 1.8 million Ning Networks and 39 million registered users. If you can't find a social-network in your niche on Ning, you can always start your own.

    Ning offers an easy-to-use service that allows people to join and create Ning Networks. Millions of people every day are coming together across Ning to explore and express their interests, discover new passions, and meet new people around shared pursuits.

    See all our featured Quintessential Sites.


    Latest Additions: New Sites Added to QuintCareers
    Academe Jobs -- a global online resource that connects job-seekers and employers in higher education, including full-time faculty positions, adjunct teaching jobs, administrative and executive jobs, and jobs at community colleges and distance education institutions. Job-seekers can browse job listings, post your resume/vita, register for job alerts, and view employer video profiles. No cost to job-seekers.

    Job-less -- a job-search engine that gives job-seekers access to millions of job listings from thousands of Websites, including from major job boards, newspapers, professional associations, and company career pages. Search or browse job listings by location or keywords. No cost to job-seekers.

    TweetMyJobs -- the largest Twitter job board in the world, with more than 6,000 vertical job channels segmented by geography, job type, and industry. Job-seekers can browse jobs by country or company, apply to job listings, and post your resume. No cost to job-seekers.

    WhoToTalkTo -- a job referral exchange, where job seekers can share information about a current or former job and in exchange find the inside scoop on a prospective job/employer. You can find out exactly who's doing the hiring, get an idea about what they're looking for, and can find out how to contact that person directly. No cost to job-seekers.

    Find even more career and job site additions to Quintessential Careers by visiting our Latest Additions section.


    Find Your Career Future. Learn More About Yourself

    CareerMaze logo Career Maze is designed to help every job seeker, at every level, make smarter career choices. Individualized to reflect your unique personality and written in "plain English," it is thorough and easy to complete.

    Once completing the assessmemt, your 2-part report includes:

    • A specific, career-relevant discussion of your workplace personality
    • A list of job types compatible with your personality

    Career Maze encourages you to think about tapping your full potential to find your future.

    Get more information -- or take the test -- at CareerMaze.


    Q TIPS: Quick and Quintessential Tips to Guide Your Job Search and Work Life
    The 10 hardest jobs to fill this year, as reported by U.S. employers, provide opportunities for those with qualifications in these fields:
    1. Engineers
    2. Nurses
    3. Skilled/manual trades
    4. Teachers
    5. Sales representatives
    6. Technicians
    7. Drivers
    8. Information technology staff
    9. Laborers
    10. Machinists/machine operators

    Note: Survey of 2,000 employers

    Source: Manpower

    Here's a conversation-starter activity to suggest or implement next time you're in a situation with networking potential: This activity would work well with a group of people who don't know each other too well or perhaps have met only for the first time.

    Ask everyone to write something interesting or quirky about themselves on a name tag or post-it and wear it as a badge. It could be one word like "Blue" or "Led Zepplin 1989."

    Allow 10 minutes for the group to mingle and hear as many stories they can that reveal the choice of words people have used and in doing so learn something interesting about each other.

    Here are a few possibilities from the conventional to the quirky:

    • your nickname
    • sports you love to play or watch
    • the sports team you follow
    • your favorite biography
    • what's on the cover of your diary
    • a thought-provoking quote
    • your personal motto
    • the beginning of an interesting story

    So create a name badge for yourself for all the conferences, seminars, and workshops you attend and let the conversations flow.

    Adapted from the newsletter of Anecdote, an Australian consulting firm that helps businesses harness the natural power of stories to bring strategy to life.

    It's not what you know; it's who you know that gets you hired, writes career coach Wendy J. Terwelp in the CrossRoads Newsletter. Terwelp continues: We've all heard this phrase so many times our ears are bleeding, right? Here are the facts: 61 to 85 percent of people land new careers through networking.

    Terwelp offers the first of 10 secrets to help turn your networking pain into career gain: Know yourself and your personal brand: Are you hip, trendy, and cool? If you are, then the networking group you join should match your style and your attitude. Sure, you want to meet different types of people to successfully manage your career, but you also want them to "get you." And you want them to be fun to work with, right?

    Read the other nine secrets here.

    See our entire collection of Q-Tips: Quick and Quintessential Career & Job Tips.


    Quintessential Careers Press Latest Book!

    Quintessential Careers Press Announces Our Latest Book: The Quintessential Guide to Job Search 2.0: Advancing Your Career Through Online Social Media.

    Quintessential Guide to Job Search 2.0 book cover The Quintessential Guide to Job Search 2.0: Advancing Your Career Through Online Social Media, by Katharine Hansen, Ph.D., and Randall S. Hansen, Ph.D., provides six chapters to guide you through the next revolution in online job search. Since job boards, vestiges of the first revolution in online job search, should still be part of the job-seeker's toolkit, this book helps you navigate those while also considering the future of job boards. The book looks at building your personal brand, teaches you to make the most of social-media venues in the job search, guides you in creating a digital presence, suggests you consider blogging, and discusses ways to integrate multimedia elements into your job search.


    Follow QuintCareers; Read the Latest Advice
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    Use this link to follow QuintCareers on Twitter.

    Also follow @KatCareerGal for regular career-related tweets.

    QuintCareers Network of Empowering Blogs

    What are QuintCareers empowering blogs?

    And don't forget our QuintCareers blog: Career and Job-Hunting Blog.

    All these blogs are part of the Empowering Sites: Empowering Blogs network.

    Finally, Read current career and education news, with new content daily, in the Syndicated Career and Education Headlines section of Quintessential Careers.


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    Quintessential Careers Media Center
    The Quintessential Careers Media Center is a one-stop location for information and resources for reporters and other members of the media.

    The QuintCareers.com Press Room Need a career expert for a story or article you're working on? Searching for college, career, and job news? Interested in learning more about Quintessential Careers? Our Press Room is your one-stop location for getting the information and resources you need.


    QuintZine: Topics in Upcoming Issues
    WATCH FOR feature articles on these topics in upcoming issues of QuintZine:
    * How Job Search is Like Online Dating
    * Executive Interview case Studies
    * Background Checks
    * Pre-employment Assessments
    * Career Resolutions
    * Turn Your Hobby Into a Business
    * Entrepreneurship Quiz
    * Warning Signs You Won't Like Your Next Employer
    * Contrasting Good and Bad Job-Search Techniques
    * New Grads: Roadmap to Work and Play
    * Working Night Shifts/Odd Shifts
    * Tips for Dealing with Office Politics
    * De-Stressing Before an Interview
    * More Cover-Letter Components
    * Empty Nest Job-seekers
    * How to Stay Motivated at Work
    * Quintessential Career Profiles of YOU, our readers
    * Q&As with well-known career experts
    * Book reviews
    . . . and much, much more...

    To view back issues of QuintZine, check out the QuintZine Archive.

    Don't ever want to miss another issue of QuintZine? Get a free subscription to the email version of QuintZine by completing our subscription form.


    Quintessential Careers is a member of
    the Career Management Alliance.

    QuintZine
    A publication of Quintessential Careers
    Publisher:  Dr. Randall S. Hansen
    Editor:  Katharine Hansen
    ISSN:  1528-9443

    QuintZine... a no-cost career and job-hunting newsletter filled with timely and topical tips for springboarding careers.



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