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  • QuintZine
    A Career and Job-Hunting Newsletter
    Volume 10, Issue 03 ISSN: 1528-9443 March 9, 2009
    What You'll Find: Cover Letters
    • Notes from the Editor
    • Feature Article: Customizable Opening Paragraphs for Job-Seeker Cover Letters
    • Special Feature: Surefire Cover-Letter Technique: Incorporating Stories
    • Bonus Feature: How to Write the Ideal Cover Letter
    • Extra Feature: Tapping Into the Hidden Job Market: Uncovering Unpublicized Job Leads
    • Recession Series Feature: Layoffs Coming? Take Action Now to Lay Foundation for Your Future
    • Quintet of Quick Questions: QuintZine's Q&A with a Career Expert
    • Quintessential Site: Featured Career Web Site of this Issue
    • Latest Additions: What's New on Quintessential Careers
    • Q TIPS: Quick and Quintessential Tips to Guide Your Job Search

    Editor's Note: About this Issue...
    Hard to believe that with this issue of QuintZine, we complete our ninth year of publication and begin our 10th. We also continue our year-old focus on giving our readers and visitors more of what they most often seek on Quintessential Careers.

    One of our most sought-after offerings is samples. To our meaty collection of cover-letter samples, with this issue we begin adding cover-letter component samples. We start (not surprisingly) with opening paragraphs. In the future, we'll add closing paragraphs and middle paragraphs that show employer knowledge and your fit with the job you're targeting.

    If you peruse samples of complete cover letters, you might not find one that suits you and your situation. But if you peruse sample paragraphs that are the building blocks of good cover letters, you can learn to construct a terrific and customized letter. It's a little like a Chinese-restaurant menu from which you pick one form Column A and one from Column B.

    And speaking of constructing a cover letter, regular contributor Deborah Brown-Volkman offers a good structure for cover letters in this issue.

    We also bring you an excerpt from my almost-released book, Tell Me About Yourself: Storytelling to Get a Job and Propel Your Career. This excerpt shows you how to incorporate storytelling in cover letters - and includes lots of samples.

    Dr. Randall Hansen, who is a content-producing MACHINE these days, offers the latest in his recession series -- on layoff action steps -- and an article on finding job leads in the hidden job market.

    As you consider your recession job-search strategy and learn about the latest in online job search, check out job listings and post your resume on our job-search portal.

    Get up-to-the-minute career news between issues of QuintZine; follow @QuintCareers on Twitter.

    --Katharine Hansen, Ph.D., Master Resume Writer, Credentialed Career Master, Certified Electronic Career Coach, and editor at kathy@quintcareers.com



    Feature Article: Cover Letter Openers
    Customizable Opening Paragraphs for Job-Seeker Cover Letters

    by Katharine Hansen, Ph.D.

    When it comes to cover letters, have you got writer's block? Do you feel that if you could just start the letter, you'd be OK? Writing help is here with our large collection of job-seeker cover-letter openers for all cover-letter writing situations. That opening paragraph is the most important of your letter, setting the tone and grabbing the reader's attention to ensure he or she will continue reading (and then review your resume).

    With this new Quint Careers tool-set, you'll find dynamic cover-letter opening paragraphs, including more than 100 customizable openers -- with accompanying sample paragraphs showing each opener in action.

    The Customizable Cover Letter Opening Paragraphs and Samples include:

    • Uninvited (Prospecting) Letters
    • Invited (Job Ad) Letters
    • Letters for College Students and New Grads
    • Letters for Students and New Grads of Graduate and Professional Schools
    • Letters for Students Seeking Internships
    • Letters to Recruiters, Headhunters, Executive Search Firms
    • Referral Letters that Spring from Networking

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    Special Feature: Story Letters
    Surefire Cover-Letter Technique: Incorporating Stories

    by Katharine Hansen, Ph.D.

    Why would you went to employ storytelling in cover letters -- or indeed in any part of your job search?

    Cover letters offer job-seekers great latitude to tell stories because letters are quite compatible with the narrative form.

    In a cover letter, you can engage the employer, make an emotional connection, show results, and become instantly memorable by including at least one paragraph in the form of a powerful story. Not all employers read cover letters (about a third don't), but those who read, do truly read the letter, unlike the resume, which they almost always skim.

    This article details the types of stories you can tell in a cover letter and provides examples of how to tell them. The article is excerpted from the book Tell Me About Yourself: Storytelling to Get a Job and Propel Your Career, releasing April 1, 2009.

    Types of stories you can tell in a cover letter:

    • Stories of early interest in your career path and determination to reach your career goal.
    • Stories that depict your motivation, enthusiasm, and passion for the job you seek.
    • Stories describing specific projects you've led or collaborated on, including results.
    • Stories detailing problems you've solved for your employers.
    • Stories describing other accomplishments and successes.
    • Stories that reveal your personality.
    • Stories describing long-term interest in, knowledge of, and admiration for the organization you're targeting.
    • Stories that describe how well you fit in with the organization's culture, values, and mission.
    • Stories -- for new graduates -- of how your education has prepared you for the targeted job.
    • Stories that touch the heartstrings.
    • Stories to back up your claims about yourself.
    • Stories that tell how you are uniquely qualified for the targeted job.
    • Stories that capitalize on networking contacts.
    • Stories to explain unusual or potentially negative situations.
    • Stories to explain a career change.
    • Future stories that address employer needs and challenges and tell how you would address those issues.

    See how to deploy all these types of stories in our feature article.


    Bonus Feature: Ideal Cover Letter
    How To Write The Ideal Cover Letter

    by Deborah Brown-Volkman

    Does your cover letter convey who you are and what you want quickly, or does it confuse the reader?

    A cover letter is a document that introduces you and your resume to prospective employers. It is your opportunity to give employers a good look at yourself, your credentials, and your background. In many cases, it is the first thing an employer sees (because it goes in front of your resume), so expect it to make your opening impression.

    Cover letters can do more than simply introduce you. They can give an employer a more in-depth view of who you are and what you will bring to the table.

    The ideal cover letter is focused, professional, and well-written. While the hiring decision-maker is reading your cover letter, he or she is deciding if it makes sense to continue on to your resume. If you cannot make your cover letter great, the employer has no reason to believe you will do great work for the organization either.

    See the format of an ideal cover letter in our full article.


    Extra Feature: Finding Hidden Jobs
    Tapping Into the Hidden Job Market: Uncovering Unpublicized Job Leads

    by Randall S. Hansen, Ph.D.

    Have you ever conducted a job-search and thought to yourself that there must be more job openings than the ones found through online job searches? Guess what? The answer is a resounding yes. If you are simply searching online (regardless of whether you are using Monster, Indeed, or Google), you are missing out on at least four times as many job leads -- job leads that go unposted publicly.

    To make matters even worse for you as a job-seeker, the job leads you actually discover online may be so old that the position has long been filled or closed.

    To track down the most job leads -- leading to the most interview and job offer opportunities -- job-seekers must go beyond online job boards and search engines and attack the hidden job market. As much as 80 percent of all job openings are filled through (direct and indirect) referrals, not through job postings.

    Learn more about how to uncover these leads in our full article.


    Find Your Career Future. Learn More About Yourself

    CareerMaze logo Career Maze is designed to help every job seeker, at every level, make smarter career choices. Individualized to reflect your unique personality and written in "plain English," it is thorough and easy to complete.

    Once completing the assessmemt, your 2-part report includes:

    • A specific, career-relevant discussion of your workplace personality
    • A list of job types compatible with your personality

    Career Maze encourages you to think about tapping your full potential to find your future.

    Get more information -- or take the test -- at CareerMaze.


    Recession Feature: Preparing for Layoffs
    Layoffs Coming? Take Action Now to Lay Foundation for Your Future

    by Randall S. Hansen, Ph.D.

    Is your employer hurting? Is your industry dying? Are the rumors of widespread layoffs or plant closures getting increasingly more prevalent? Have the layoffs and pink slips already started?

    Our full article is all about providing tips for workers who are about to lose their jobs-- and what you can do to prepare for it and move on after it. You'll find expert action steps you can begin taking now to lay a foundation for a better and more secure future.



    QuintZine's Q&A with Career Expert:
    Teena Rose
    Teena Rose of Resume to Referral is a resume writer, book author, and career expert..

    "Maintaining consistency in the development, layout, and visual presentation of a job-seeker's cover letter, resume, bio, online portfolio, and so on, aids in reflecting a person's overall brand -- even if on a basic level," advises Teena Rose in the Q&A interview we conducted with her.

    Read more of Teena's advice, including the ineffectiveness of blasting your resume, ways to stand out in today's tough job market, the value of social networking, how to follow up when job-hunting online, and how to uncover job leads in our full Q&A with her.

    See all of QuintZine's archived Q&As with experts.


    Quintessential Careers Site: CareerLab
    Quintessential Site Award CareerLab

    CareerLab is a career strategy and leadership-development firm that offers on its Website numerous career resources, such as articles and sample online career portfolios.

    It's not the easiest site in the world to navigate; we recommend starting from the site map.

    A particularly valuable feature of CareerLab is its library of 1,000 no-cost cover-letter samples.

    Some other features of the site have no cost; others are fee-based.

    See all our featured Quintessential Sites.



    Latest Additions: New Sites Added to QuintCareers
    DrillingSite.com -- a petroleum industry job board for job-seekers looking for employment in the oil, and gas market. Job-seekers can search job postings (by keyword, position, location, job category), as well as post your resume. No cost to job-seekers.

    Glassdoor.com -- an amazing research tool for job-seekers, where you can find employee generated content (salaries and company reviews) for more than 20,000 companies in almost 100 countries. You must join the community and share reviews, ratings, and salary details of your current employer before you can read full information on other potential employers. No cost to job-seekers.

    JobShouts.com -- a job board where job-seekers can get matched job postings via Twitter. Job-seeker create a profile (selecting a job category and location), and when a job is posted that matches your criteria you will be notified by DM (Direct Message) on Twitter. No cost to job-seekers.

    TaxJobs.biz -- a job board for CPAs, accountants and tax professionals, where job-seekers can search job postings (by occupation or job type), as well as register for job alerts via email alerts or RSS Feed. No cost to job-seekers.

    Find even more career and job site additions to Quintessential Careers by visiting our Latest Additions section.


    Q TIPS: Quick and Quintessential Tips to Guide Your Job Search and Work Life
    The Career Management Alliance, through its parent company Kennedy Information, is offering a series of Career Cafe Webinars for job-seekers. These convenient, low-cost webinars provide the hottest tips and tricks -- from an expert perspective -- to finding a job. Participants can ask questions, too. They're held on Mondays at noon (Eastern) at a cost of $47. Learn more at the Career Cafe site.

    Next up (March 16) is "Stand Out from the Competition: Interview Prep Tips and Key Non-Verbal Behaviors," presented by QuintCareers' own Kathy Hansen. (See details here.)

    How is your industry looking in this recession? The job-search aggregator Indeed.com is now showing industry trends, in terms of numbers of job postings in each industry, and how those have changed since a year ago. All industries are currently down over last year except for education (up 22 percent) and healthcare (up 4 percent). See the figures here: Major Industries: Indeed.com.

    In 2008, employers were under great pressure to reduce hires (and associated costs) attributed to third-party recruiters, newspapers, and traditional job boards. That was the most visible hiring trend in the annual Source of Hire Study: What Happened in 2008 and What It Means for 2009 released by CareerXroads.

    This no-cost, public, 8th annual report, is intended as a detailed description about how one group of corporations fills its open positions in the US/North America.

    Other highlights from the study include:

    • Internal transfers and promotions comprised 38.8 percent of ALL the full-time positions a company fills.
    • Referrals (employee, alumni, vendor, etc.) make up 27.3 percent of all external hires and is arguably the No. 1 external source.
    • For 2009, respondents predict another 15.7 percent drop in hires, and not a single firm predicted it would hire more this year than last.

    Find out more about the results and numbers behind the findings in the full report, available as a pdf here.

    See all our entire collection of Q-Tips: Quick and Quintessential Career & Job Tips.


    Quintessential Careers Press Latest Book!

    Quintessential Careers Press Announces Our Latest Book: The Quintessential Guide to Job Search 2.0: Advancing Your Career Through Online Social Media.

    Quintessential Guide to Job Search 2.0 book cover The Quintessential Guide to Job Search 2.0: Advancing Your Career Through Online Social Media, by Katharine Hansen, Ph.D., and Randall S. Hansen, Ph.D., provides six chapters to guide you through the next revolution in online job search. Since job boards, vestiges of the first revolution in online job search, should still be part of the job-seeker's toolkit, this book helps you navigate those while also considering the future of job boards. The book looks at building your personal brand, teaches you to make the most of social-media venues in the job search, guides you in creating a digital presence, suggests you consider blogging, and discusses ways to integrate multimedia elements into your job search.


    Follow QuintCareers; Read the Latest Advice
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    QuintCareers Network of Empowering Blogs

    What are QuintCareers empowering blogs?

    And don't forget our QuintCareers blog: Career and Job-Hunting Blog.

    All these blogs are part of the Empowering Sites: Empowering Blogs network.

    Finally, Read current career and education news, with new content daily, in the Syndicated Career and Education Headlines section of Quintessential Careers.


    We'd Love You to Link to Quintessential Careers!
    QuintCareers.com If your school, organization, business or other entity has a Web site, we welcome you to link to Quintessential Careers. If you already have a link from your site, we want you to know we appreciate it. If you don't have a link to us, please send a request to your site's Webmaster to establish a link to Quintessential Careers. Thanks so much!

    For more details (including sample HTML copy), see our Link to Us page.


    Quintessential Careers Media Center
    The Quintessential Careers Media Center is a one-stop location for information and resources for reporters and other members of the media.

    The QuintCareers.com Press Room Need a career expert for a story or article you're working on? Searching for college, career, and job news? Interested in learning more about Quintessential Careers? Our Press Room is your one-stop location for getting the information and resources you need.


    QuintZine: Topics in Upcoming Issues
    WATCH FOR feature articles on these topics in upcoming issues of QuintZine:
    * How Job Search is Like Online Dating
    * The Confidence Factor
    * Green Jobs
    * 10 Deadly Sins of Job Interviewing
    * Body Language in the Job Interview
    * De-Stressing Before an Interview
    * More Cover-Letter Components
    * The Interview as Presentation
    * Finding Your First Real Job
    * Empty Nest Job-seekers
    * Getting in to Prep School/Boarding School
    * Top Presentation Tips
    * Quiz: What Kind of Co-Worker Are You?
    * How to Stay Motivated at Work
    * Quintessential Career Profiles of YOU, our readers
    * Q&As with well-known career experts
    * Book reviews
    . . . and much, much more...

    To view back issues of QuintZine, check out the QuintZine Archive.

    Don't ever want to miss another issue of QuintZine? Get a free subscription to the email version of QuintZine by completing our subscription form.


    Quintessential Careers is a member of
    the Career Management Alliance.

    QuintZine
    A publication of Quintessential Careers
    Publisher:  Dr. Randall S. Hansen
    Editor:  Katharine Hansen
    ISSN:  1528-9443

    QuintZine... a no-cost career and job-hunting newsletter filled with timely and topical tips for springboarding careers.



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